Global Gluten-free Food and beverage Market – Overview
The Gluten-free Food and beverage market is growing at an incremental pace of development on the global stage. Market Research Future, a firm which specializes in market reports related to the Food and Beverage sector among others, recently forecasted in its report on Global Gluten-free Food and beverage Market Research Report- Forecast to 2023 that the market will demonstrate an exceptional growth during the forecast period.
Overall, the market for gluten free food and beverages have undergone a drastic change from being only in pharmacy/nutrition stores to verdict their place in grocery outlets. The demand for gluten free products mainly comes from health conscious consumers who are inclined towards natural and organic ingredients consumption. These consumers are influenced by advertisements. Majority of the consumers buying gluten free products suffer from celiac disease (CD) and follow a strict gluten-free diet (GFD) as the only treatment for managing the disease and reducing the risk of other complications.
Millions of individuals around the world have started consuming gluten-free products, not only because of being diagnosed with celiac disease but also because of a general perception of maintaining better health.3.1 million Americans now follow a gluten-free diet and 72% of them are classified as “PWAGs” or people without celiac disease avoiding gluten. Gluten-free products have been gaining promotions through strong retail presence and government initiatives.
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Latest Industry Updates
Dec 2017 After acquiring Boulder Brands in 2016, Pinnacle Foods, Parsippany, N.J is strengthening its product development and research programs with Boulder’s Udi’s and Glutino gluten-free brands. The company made a strategic move and investing on R&D for expanding their business.
Nov 2017 Hungry Scarecrow has partnered with the Food Innovation Centre at the University of Nottingham, U.K to create a gluten free flour blend which could be used for gluten free pizza bases and wraps.
Nov 2017 The Commonwealth Scientific and Industrial Research Organization, the federal government agency for scientific research in Australia developed gluten free beer. It brought gluten-free Kebari Barley in the market after 13 years of research.
Nov 2017 Jersey Mike’s Subs, known for its fresh sliced and grilled sandwiches, introduced gluten-free rolls nationwide. Jersey Mike’s has partnered with Udi’s for their gluten–free subs rolls, which are manufactured in Denver by Boulder Brands.
Global Gluten-free Food and beverage Market – Competitive Analysis
With the entry of industry players in the Gluten-free Food and beverage segment, a trend of solid, volume- driven growth has been observed in the market. Continuous research and innovations have led manufacturers to come up with new product launch in the market which is creating a competitive scenario for the industry players and offering wide range of products to the consumers. Gluten free food manufacturers are implementing the key strategy of having patents in order to gain exclusivity in the market. For example, General Mills, Inc. had established gluten-free oats and filed patent application on the method and system designed.
The key players are largely centering the quality of the product and highly focusing on marketing and creating awareness for their product and its advantages. Innovations, product launches and partnership with other players have been the upheld strategies for market growth here.
The key players profiled in Gluten-free Food and beverage are as Boulder Brands (U.S.), Dr. Schär (U.K), Gruma (Mexico), Hain Celestial (U.S.), General Mills (U.S.), Kellogg’s Company (U.S.), and The Kraft Heinz Company (U.S.)
Global Gluten-free Food and beverage Market – Segments
The global Gluten-free Food and beverage market has been divided into type, material, end-use and region.
On The Basis Of Type: breakfast cereals, noodles, bakery products, confectionery, beverages and others
On The Basis Of Feedstock: true cereals, pseudo cereals, fruits, vegetables, and other feedstock
On The Basis Of packaging: dried, instant, fresh, frozen, cooked, canned and others
On The Basis Of Region: North America, Europe, Asia Pacific and ROW.
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Global Gluten-free Food and beverage Market – Regional Analysis
The global Gluten-free Food and beverage market is segmented into North America, Europe, APAC, and Rest of the World (RoW). North America and Europe are the prominent market for gluten free products, together accounting for more than 60% of the market share. North America is the largest market for gluten free products with US as the market leader. It is anticipated that European market for gluten free products will witness significant growth with UK being the leader.
Asia-Pacific will be the fastest growing region in the gluten free food and beverage market. Asia Pacific still has small market due to lack of awareness among the consumers. However, increasing awareness among the consumers in developing countries such as India and China will boost the gluten free food and beverages market in Asia Pacific over the estimated period.
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