Absolute Markets Insights offers its latest published report Wi-Fi Analytics Solution Market by Solution (Location Analytics solutions, Indoor Positioning System); by application (Footfall Analytics, Customer Engagement, Customer Experience Management Customer Behavior Analytics, Customer Loyalty Management); by Service (Professional Services, Managed Services); by Location Type (Indoor Location, Outdoor Location); by Deployment Mode (Cloud, On-Premise); by Vertical (Retail, Hospitality, Sports and Leisure, Transportation, Healthcare, Others); by Regional Outlook (U.S., Rest of North America, France, UK, Germany, Spain, Italy, Rest of Europe, China, Japan, India, Southeast Asia, Rest of Asia Pacific, GCC Countries, Southern Africa, Rest of MEA, Brazil, Rest of Latin America) – Global Insights, Industry Trends, Price Trends, Growth, Size, Supply, Demand, Comparative Analysis, Competitive Market Share and Forecast, 2018-2026’.
The deployment of public Wi-Fi drives the market growth, with increasing internet requirements across the globe. Public Wi-Fi is of utmost importance from the point of view of businesses as people are able to work on their assignments conveniently.
Public Wi-Fi connection comes with multiple security issues as several people access the network at the same time & same spot, which are at high risk of sending out confidential data (like passwords, pins etc.) over the network. Businesses can look forward into setting up strong wi-fi password with WPA2-PSK encryption and also make sure that the router is secure and not vulnerable to attacks.
The industry is emphasizing in Wi-Fi based asset tracking solutions due to advances in wi-fi technology. Asset tracking solutions is expected to save companies millions of dollars and enhance customer satisfaction. These solutions may result from improved asset utilization to increased staff efficiency as well as simplifying inventory search & management process to accelerated decision making process.
The Indoor Location is Anticipated to be the Dominant Segment during the Forecast Period, 2018-2026
Indoor location segment is expected to be the dominant segment, due to the growing competition between online and offline retail stores, which plays an essential role in shaping the future of Wi-Fi Analytics Solution Market. Indoor location comprises the brick-and-mortar businesses, such as shopping malls, retail stores, hotels, quick service restaurants (QSRs), casinos, and gyms which require effective solutions to measure not only the footsteps but also helps in engaging customers.
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Increasing Adoption of Wi-Fi analytics in Asia Pacific drives the Market Growth
In Asia Pacific, the growth in data consumption is forecast to be between 30-60% per annum between 2015 and 2020. This growth is driven by a number of factors, which include rich content, big data analytics, smart cities, social media and growing broadband penetration in the region. For instance, Google, currently offers high-speed Wi-Fi at 50 railroad stations in partnership with Indian Railways, with the aim of eventually offering Wi-Fi connectivity to 400 stations nationwide.
Wi-Fi Analytics Solution Market is Fragmented Due to Multiple SME and Large Organizations are into Developing Analytics Solutions with the Regional and Global Presence
Market participants include Aptilo Networks, Amped Wireless, Cisco Systems, Inc., Cloud4Wi, Inc., Euclid, Inc., Fortinet, Inc., July Systems, Purple, Ruckus Wireless, Inc., Skyfii Limited Walkbase, Weblib, Yelp Inc., ZIH Corp, amongst others.
For more Information:
- Wi-Fi Analytics Solution Market – By Solution
- Location Analytics Solutions
- Indoor Positioning System
- · Wi-Fi Analytics Solution Market – By application
- Footfall Analytics
- Customer Engagement,
- Customer Experience Management
- Customer Behavior Analytics,
- Customer Loyalty Management
- · Wi-Fi Analytics Solution Market – By Service
- Professional Services
- Managed Services
- · Wi-Fi Analytics Solution Market – By Location Type
- Indoor Location
- Outdoor Location
- · Wi-Fi Analytics Solution Market – By Deployment Mode
- · Market By Vertical
- Sports and Leisure
- · Market By Region
- North America
- Rest of North America
- The UK
- Rest of Europe
- Asia Pacific
- Southeast Asia
- Rest of Asia Pacific
- Middle East and Africa
- GCC Countries
- Southern Africa
- Rest of Middle East and Africa
- Latin America
- Rest of Latin America
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