A water filter helps remove impurities by minimizing water contamination. The global water filters market is estimated to witness a steady growth rate over the forecast period (from 2016 to 2021).One of the key factors responsible for the growth of the global market is uncertain and irregular availability of fresh water in regions such as Middle East. Such regions are heavily dependent on sea water, which needs desalination before use to remove minerals and salts.Rising water pollution level across the globe due to rapid industrial development hascaused health concerns among the people, there by augmenting market growth.
Increasing number of health-conscious people concerned about purity of drinking water is also expected to boost market growth.Increased consciousness about wastewater is anticipated to boost the market for multimedia filtration, a process that helps reduce levels of suspended solids made of small particles such as grit, algae, clay, and organic matter. Advent of novel filtering and purifying technologies and advanced product developments are further estimated to augment growth.
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However, augmenting demand for packaged drinking water may hinder the growth of this market over the coming years. Moreover, low market penetration in various rural areas, due to lack of awareness about health and sanitation, is also expected to pose as a major issuefacingtop industry players.
Recently, a team of researchers at Nanjing University in China introduced a new solar-powered technique that can make affordable small-scale desalination systems, even for household use. This technique is a new take on an old technology called solar still and allows three times faster salt water purification. Tests showed that the purified water had nominal salt amounts—orders of magnitude less than the safe drinking water standards of the US Environmental Protection Agency (EPA) and World Health Organization (WHO).
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Based on region, the global water filters market is divided into Europe, U.S., Japan, and China.Factors such as rapidly growing industrialization and manufacturing sectors, unmonitored waste release in various water sources, and rising urbanization are anticipated to boost the China market for water filters.
The current status of water availability in regions such as India is also expected to create numerous growth opportunities for market players. In addition, rising awareness levels about waterborne diseases, rapidurbanization, low market penetration, and increasing consumer disposable incomesare expected to positively affect various regional markets.
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In addition, depleting groundwater resources, along with increasing water pollution,is contributing toward the growth of this market.Improved standard of living and rising concerns about health and overall wellness are projected to boost demand for water filters over the next few years.
Major companies operating in the global market include Kent RO Systems Ltd.; Mitsubishi Rayon Co., Ltd.; Pentair PLC; BWT Aktiengesellschaft; Litree Purifying Technology Co., Ltd.; and Toray Industries, Inc.
These market players invest heavily in R&D activities to develop highly advanced water filters. New product launch is a key strategy followed by these major players to strengthen their foothold in the market. For example, last year, a water purifier company in China introduced three new products that are unique in terms of technology, affordability, and design.
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