According to a new report published by Reports Monitor titled, “AR-VR Market By Product, Therapeutic Applications and End-User: Global Opportunity Analysis and Industry Forecast, 2017–2025,” the AR-VR Market is projected to grow rapidly from 2017 to 2025. North America dominates the AR-VR Market and is expected to maintain this trend throughout the forecast period.
Augmented reality (AR) is a combination of the real and virtual world. It is a technology that uses the existing real world image and adds computer-generated extra layers of digital and virtual content over it. AR is a direct or indirect live view of a physical, real-world environment. Its elements are augmented by computer-generated perceptual information. AR enhances our experience by making it more meaningful through our ability to interact with computer-generated enhancements layered over our reality. The technology uses the real-life environment as its platform and builds on top of it.
A virtual reality headset usually uses one or two screens. VR headsets have to be held close to your face and viewed through lenses. With VR, you are no longer in your world as VR creates an illusion that the user is navigating a completely foreign environment. VR is generally made possible by wearing a VR helmet or goggles.
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North America is expected to be the largest market for AR-VR technologies due to the factors such as heavy investments in research & developments, existence of large players such as Google, Microsoft, Apple Amazon etc. and specifically U.S and CANADA are dominating North America region. Asia Pacific region is expected to be fastest growing region due to the rising adoption of technological advancement in countries like China, Japan, India, and South Korea.
Global AR and VR Smart market has been segmented majorly on the basis Device Type (Head-Mounted Display, Heads-up Display, Handheld Devices and Gesture Tracking), Technology (AR Technology and VR Technology) & Offering (Hardware and Software) and Application (Aerospace & Defense, Automotive, Commercial, Consumer, Energy, Enterprise, Healthcare and Others).
Key Question Answered:
• What will be the market size in 2025 and at what rate it will grow?
• What trends, barriers, challenges are influencing its growth?
• Who are the major key players in Global AR-VR Market and what are their strategies?
• Which vertical industry is expected to show major growth?
• What segment and region will lead the market and why?
View Full Report Description with TOC- https://goo.gl/7tg2xt
The major companies profiled in the report include Amazon, Apple, Eon Reality, Google, HTC, Microsoft, Oculus VR (Facebook), PTC, Samsung Electronics and Sony.
The report has been categorized in two distinctive sections, where the first category titled as Market Overview provides a holistic view of the market, key trends, drivers, challenges/restraints or opportunities with their current and expected impact on the overall industry sales.
Our analyst implement several qualitative tools such as Ansoff’s Matrix, PESTEL analysis, Porter’s five force analysis among other to interpret and represent key industry findings.
The second section of the study provides market size, estimates and forecast for key market segments and regional market. The final part of the report highlights key manufacturers/vendors operating in the associated market.
Some Points from TOC:
1.1. Market Definition
1.2. Market Scope
2. Research Methodology
2.1. Primary Research
2.2. Secondary Sources
2.3. Assumptions & Exclusions
3. Market Overview
3.1. Research Report Segmentation & Scope
3.2. Key Market Trend Analysis
3.2.1. Market Drivers
3.2.2. Market Restraint/Challenges
3.2.3. Market Opportunities
3.3. Porter’s Five Forces Analysis
3.4. Potential Venture Avenues
3.5. Market Share Analysis, 2016
4. Device Type Overview
4.2. Market Size & Forecast, 2015 to 2025
4.2.1. Head-Mounted Display (HMD)
4.2.2. Heads-up Display (HUD)
4.2.3. Handheld Device
4.2.4. Gesture Tracking
(Note: The segments mentioned above are tentative in nature and are subject to change as the research progresses)
View Full Press Release- http://garnerinsights.com/press-release/AR-VR-Market
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