The report covers the global touch panel market, focusing on the key market trends and purchasing considerations rather than on technology details. Forecasts are for 2014-2020, with the full year 2014 data not being available at the time of writing, although quarterly figures up to 3Q14 were used to inform the 2014 forecast where available. Historical data is provided back to at least 2010 where relevant.
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Executive Summary
The Global Touch Screen Technology Market has so far been characterised by extreme fragm entation both in technology and in supply chain. Ten years of double-digit growth in both units and revenues, combined with relatively low barriers to entry, have encouraged a huge number of suppliers. At the same time there has been no ‘one-size-fits-all’ technology solution, with several different technology approaches meeting the needs of different categories of device or usage scenario. However, since 2009, one approach (PCAP) has captured the highest-volume touch categories of mobile phones and tablets.
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Table of Contents
Table of Contents
Touch Panel Report 1
Table of Contents 2
List of Figures 5
List of Tables 6
Preface 7
Report Scope 7
Research Methodology 7
Executive Summary and Recommendations 8
Analysis by Technology Type 12
Detailed Analysis: Projected Capacitive (PCAP) 13
Cost Drivers in PCAP 15
Pricing Analysis 19
Market Dynamics 19
Bargaining Power of Suppliers versus Buyers 20
Value Chain Analysis and Degree of Competition 20
Detailed Analysis: Embedded Touch 20
On-cell (also known as TOD, touch-on-display) 20
In-cell 23
Market Dynamics 25
Bargaining Power of Suppliers versus Buyers 26
Value Chain Analysis and Degree of Competition 26
Detailed Analysis: Resistive touch 26
Cost Drivers 29
Pricing Analysis 30
Market Dynamics 31
Bargaining Power of Suppliers versus Buyers 32
Value Chain Analysis and Degree of Competition 32
ITO and Alternatives 32
ITO Film Likely to See Continued Price Falls 32
Alternatives to ITO 34
Metal Mesh 35
Silver Nano Wire (SNW) 36
Other Alternatives to ITO 36
Competitive Landscape of Suppliers 37
Detailed profile of 10 selected suppliers 38
TPK 38
O-Film 39
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