According to the latest report by IMARC Group, titled “Potato Starch Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022”, the global potato starch market reached a volume of 3.5 Million Tons in 2016. Potato is one of the most popular feedstock used for starch production. The starch is obtained by crushing the potatoes which release starch grains from the cells which is then washed off and dried to obtain the final product. Potato starch has a neutral taste, high binding strength and a minimal tendency of foaming or yellowing the solution. It also acts as a thickener and lends a light, fluffy texture to the baked goods. Moreover, potato starch offers health benefits such as reducing the absorption of toxic compounds, increasing the synthesis of calcium and magnesium, and lowering blood sugar levels. Owing to these properties, it is extensively used in several food products such as noodles, wine gums, cocktail nuts, potato chips, hot dog sausages, bakery cream, and instant soups and sauces.
Highlights of the global potato starch market:
- The thriving food and beverage industry remains the key growth inducing factor.
- Food segment is the biggest application area, holding two-thirds of the total market.
- Europe represents the leading market for potato starch, accounting for more than a half of the global share.
The growth of the food and beverage industry, on account of rising disposable incomes and rapid urbanization, has resulted in an augmented demand for potato starch. Apart from this, the market is also driven by the varied applications of potato starch in the paper, textile, adhesive, chemical and pharmaceutical industries. Another factor that has contributed to the market growth is the easy availability of raw materials as potatoes are one of the most largely grown vegetables all around the world. However, despite the presence of numerous forces, the market faces some challenges as well. Storage losses of potatoes along with availability of substitutes is a major restraint of the market. According to the report, the market is anticipated to reach a volume of 4.2 Million Tons by 2022, growing at a CAGR of nearly 3% during 2017-2022.
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The market has been segmented on the basis of key applications including food and industrial sectors. Currently, the food sector is the largest application area, accounting for two-thirds of the total share. The market is also segmented on a regional basis, covering Europe, Asia Pacific, North America, Latin America, and Middle East and Africa. Amongst these, Europe represents the largest market, holding more than a half of the total share. On analyzing the competitive landscape of the market, it is found that AVEBE, Emsland Starke, Roquette, KMC and Sudstarke are the key players operative in the market.
The report by IMARC Group has examined the global potato starch market on the basis of:
- Food sector
- Industrial sector
- Asia Pacific
- North America
- Latin America
- Middle East and Africa
- Emsland Starke
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