The global playout automation & channel-in-a-box market is concurring in nature and is anticipated to grow at a significant CAGR during the forecast period (2017 to 2022). Playout automation and channel-in-a-box technologies are extensively used in television and radio to manage quality and graphics of the content being delivered to the viewers. Growing demand for advanced channel presentation, economical ownership, and ease of operations are a few major factors that are likely to drive the market in coming future.
Quick popularity of the concept behind playout automation and channel-in-a-box technologies owing to their valuable applications in television and radio is expected to bode well for the market in the next few years. High customization level, smooth integration with current infrastructure, and continuous technology advancements are feasible to propel the demand for playout automation and channel-in-a-box. Furthermore, growing population and number of television viewers can also augment the market growth during the forecast period.
Increasing number of small medium enterprises entering into broadcasting industry and demand for high-quality channel presentation from the viewers are asking for advanced technologies like payout automation and channel-in-a-box. Considering the demand, most manufacturing companies are working continuously to create better solutions for the broadcasting companies.
For instance, Evertz in partnership with Discovery Communications has built a fully virtualized linear transmission and an asset management solution for media. The system consists of Evertz cloud playout solution, which involves Overture-RT LIVE, Mediator-X, and Render-X. This cloud playout solution is deployed on Amazon Web Services (AWS), which is a public-cloud based platform for content storage and on-demand compute. The partnership between the two has supported Discovery to redesign its traditional master control and playout applications through cloud-based playout solution. Mediator-X can provide comprehensive playout automation and Media Asset Management to the Discovery Communications. Overture-RT Live can provide benefits such as logo insertion, audio loudness correction, and Dolby D encoding.
Swift rise in adoption of these advanced playout solutions by the broadcasters is likely to swell the competition and become a major obstruction for this market over the forecast period.
The playout automation & channel-in-a-box Market can be segmented on the basis of product type, application, and region. Based on product type, the market can be bifurcated into international and national broadcasters. By application, the playout automation & channel-in-a-box market can be divided into sports, news, entertainment, cartoons, and lifestyle. Furthermore, regional segmentation includes Europe, Unites States, and Asia Pacific.
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In Europe, there is a huge number of national and international broadcasters, trying to lower the playout cost without compromising on the quality of content being delivered to the viewers. To make it possible, the broadcasters are gradually shifting their focus on latest playout techniques to provide selective and hassle-free content to their viewers. Latin America is also facing a considerable demand for advanced playout solutions to provide high-quality content to the increasing number channel viewers. Moreover, Asia Pacific broadcasters are opting for latest technology playout systems to improve error handling, channel quality, and to eliminate redundancy. This shift from traditional to advanced technologies is likely to drive the global playout automation & channel-in-a-box market.
Some of the key players contributing the playout automation & channel-in-a-box market are Pebble Beach Systems; Grass Valley USA LLC; Harmonic, Inc.; Evertz Microsystems Limited; and Snell Limited.
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