Organic products are the products which are made from natural ingredients and they are chemical free. These products are mainly manufactured through plant extracts and support sustainable development. It includesa wide range of products like skin care, oral care, hair care, cosmetics and many more. The natural ingredients of the products are the most attractive feature of every organic product. Due to less or no use of synthetic ingredients, retention of organic properties become possible and the efficiency of organic products become high. Increasing concern about health and rising adverse effect of chemical products are likely to drive the market in coming few years. Adding more, the concern of reducing carbon level in environment in variousnations and international governments are providing strong support to organic products.
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Increasing personal disposable income, changing lifestyle and low taxation by government are some of the factors triggering this market. Continuous introduction of new products in the market via an extensively organized distribution channel is likely to drive the global organic personal care market. On the other hand, short span of life due to low or non-involvement of chemical preservatives is contracting the growth of this market. High price of the organic products and limited supply of raw materials are restraining the overall growth of the market. The emerging nations provide significant growth opportunity to the organic personal care market owing to large potential segment which is lying untapped and raw material availability. Increasing population coupled with rising demand for natural products are expected to push the growth of this market in next decade.
On the basis of product, the global organic personal care market is segmented into skin care, oral care, hair care and cosmetics personal care products. Rapid introduction of new products into the market are providing significant opportunity to the customers owing to enabling them to choose from wide a variety of assortment and easier access due to strong distribution channel.
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In 2014, the skin care market was dominated the entire organic personal care market owing to increasing prevalence of dermatological diseases such as eczema, skin cancer and skin rashes and it is expected to continue its leading position over the forecast period.Increasing awareness about organic skin care products and rising safety concern worldwide are likely to drive the market by 2020. Organic hair care market is second largest segment in entire organic personal care market and is anticipated to witness lucrative growth over next six years owing to continuously increasing problem of hair fall and baldness.
The global organic personal care market is studied under four main regions namely, North America, Europe, Asia Pacific and Row. North America was the market leader in 2013 owing to entry of many multinational companies which has made organic product accessible and visible to consumers. Europe was the second largest market leader in entire organic personal care market in 2013 due to rising preferences of organic products than chemical based products. Asia Pacific region is expected to witness steady pace growth rate in coming five years owing to rising disposable income and increasing awareness about organic products. Strong cultural belief about natural products, Japan is likely to witness highest growth rate in consumer based products.
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The Body Shop, The Hain Celestial Group, L’Occitane en Provence, Amway, Burt’s Bee, Estee Lauder, Yves Rocher, Aveda Corp., Arbonne International and Kiehl’s, Natura Cosméticos S.A. are the major market players in the global organic personal care market. The continuous rising demand of organic products is attracting many new firms to enter into this market
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