Growing demand for beverages prepared from natural ingredients based on high nutritional level is primarily driving the market for organic drinks.
Rise in consumption of natural and low-calorie drinks especially in developed countries is estimated to surge the global organic drinks market. The high nutritional level of organic beverages with anti-oxidant content is increasing the popularity of organic drinks in various regions. There are different product types such as concentrates, puree, and instant powder. Among them, the instant powder segment of organic drinks has high shelf life for which it is estimated to be the fastest growing segment. Also, it is gaining traction based on its convenience of use. Consumption of organic drinks is anticipated to grow steadily based on the high inclination of health-conscious population towards organic products.
Moreover, consumption of instant drinks is increasing at a steady rate which is boosting the growth of organic drinks in the market. These drinks are made available to the consumers in different packaging such as bottles, sachets, cans, and boxes. The sachets segment is estimated to gain more traction over the coming years. Additionally, high inclination towards on-the-go drinks is supporting the growth of ready-to-drink organic drinks amongst the consumers. New flavors and creative packaging are anticipated to uplift the demand for organic drinks among the consumers.
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Latest Industry Updates:
June 2017: The Campbell Soup Co. has completed its $700 million acquisition of Pacific Foods of Oregon, a producer of organic broth and soup.
Nov 2017: Based on growing demand for Spanish organic fruits and vegetables in Sweden, Spain exported 375 million euros worth of agricultural food products and beverages to Sweden in the first eight months of 2017, i.e. 6.8% more than in the same period in 2016.
Sep 2017: Hawaii-based GREEN Energy rolls out a new can and pineapple and guava editions to mark its third anniversary. The original GREEN changed the game with an organic answer to consumers’ thirst for healthier energy: green tea, coconut water and carbonated kale in one ready to drink can
Established players are targeting to expand their business in other regions with appearance of possible opportunities. Owing to increasing demand for organic drinks in the beverage industry, the key players are coming up with new product launches having different flavors. Product packaging and promotional activities are also highly emphasized by the manufacturers. They are mainly focused on increasing their supply to established industries that have high demand for organic products.
The key players profiled in the organic drinks market report are Hain Celestial Group (U.S.), Suja Life, LLC (U.S.), Organic Valley (U.S.), Coca-Cola (U.S.), Parkers Organic Juices PTY LTD (Australia), Groupe Danone (France), Purity Organic, LLC (U.S.), and The Better Drinks Co (New Zealand) among many others.
The global organic drinks market has been divided into source, product type, packaging, distribution channel and region.
On The Basis Of Source: Fruits, Vegetables, and Others
On The Basis Of Product Type: Concentrates, Puree, Instant Powder, and Others
On The Basis Of Packaging: Bottles, Sachets, Cans, Boxes, and Others
On The Basis Of Distribution Channel: Store Based (Supermarket/Hypermarket, Convenience Stores, Specialty Stores and Others), and Non Store Based (E-commerce)
On The Basis Of Region: North America, Europe, Asia Pacific, and ROW.
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On the basis of region, the global organic drinks market is mainly segmented into North America, Europe, Asia Pacific, and RoW. Among them, North America witnessed the major market share followed by Europe. In North America, owing to high inclination of the consumers towards ready-to-drink beverages, the market for organic drinks is gaining tremendous growth. The U.S. is amongst the major producers of organic drinks in this region. In the Europe, Germany is among one of the dominating countries for organic drinks manufactures. Moreover, they export the product from Germany to various other countries of Europe which include Netherlands, France, U.K., Belgium and Austria. It is observed that the Netherlands, the U.S., Germany, France and U.K. are the major importers of organic drinks.
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