Europe matcha market size, led by Germany and UK, will register significant gains during projected timeframe due to its raising consumer awareness towards its associated health benefits. Consumption of this powder protects from cancer, diabetes, ageing and contains low calories. Industry participants has added matcha to its recipes and developed a wide range of products based on it. High consumer acceptability towards organic foods and associated health benefits should boost regional industry size.
UK matcha market should generate revenues surpassing USD 250 million in the projected timeframe owing to rising health concerns from obesity. The product treats obesity, type 2 diabetes and heart related diseases. Presence of major functional food manufacturers in the region and their striding drive for product innovation should fortify regional industry growth.
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Asia Pacific, driven by China and Japan matcha market size, was over USD 800 million in 2017. Countries including China, Japan and India are major consumers of green tea along with being a major producer for matcha tea. They are widely cultivated in the region owing to its good environmental and soil conditions.
Matcha market from personal care & cosmetic application should witness significant gains at over 3.5% in the projected time-frame. It is used to make face packs, toners, moisturizers, and face serums. Presence of high antioxidants help skin to combat the negative effect of radiations. The chlorophyll detoxifies skin and protects it against impurities. Rising demand for organic personal care & cosmetic products would increase product demand.
Matcha market from classic grade is anticipated to witness gains at over 7% by 2024 owing to its utilization in beverages like regular tea, juices, smoothies and lattes. The smooth texture and aroma would fuel product demand in beverage application.
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Organic matcha green tea powder is stone ground and undergoes an extensive preparation process. It involves harvesting while the leaves are still young, then drying through either pan-fried Chinese method or steaming using Japanese technique. Tea leaves are then grounded consuming the entire leaf thus providing a stimulating effect. It can be mixed with lattes and smoothies thus boosting product growth.
Global matcha market from regular tea application should surpass demand at over 100 kilo tons by 2024. Regular tea consumption ensures the highest intake of antioxidants and nutrient rich components compared to other ways of intake. It contains EGCg, which minimizes the risk of cancer owing to its antioxidant properties. It also contains L-theanine which boost alpha waves in brain improving memory and concentration power thus driving industry size.
Global ceremonial matcha market sizes to exceed USD 500 million by 2024. This growth in demand be ascribed to high functionality of the product and its use in certain niche application followed by high product pricing. They are considered of the premium quality compared to other available grades. It attributes a vibrant green color, delicate umami taste and extremely fine texture.
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Product demand from food application would surpass over USD 480 million by 2024. It is widely used in bakery and confectionery products including cookies, cakes, chocolates, ice-creams, and dietary supplements owing to its unique taste & flavor. Presence of epigallocatechin gallate in the product helps to boost metabolism, detoxifies body, elevates consciousness by calming the entire body system and provides essential vitamins & minerals hence, propelling market demand.
Global matcha market share is highly competitive and fragmented with key manufacturers including ITO EN, AIYA, Aoi Tea Company, Vivid Vitality, Ippodo Tea and Encha. Companies focus on expanding their marketing network by developing channel strategies through partnership, mergers & acquisition. Growing investment in R&D by companies for product development also strengthens market penetrability. High technological innovation in product & manufacturing technology should propel industry size.
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