The global kombucha market was valued for USD 1.24 billion in 2017. This market is expected to witness strong growth due to the inclination of audience towards health and wellness. This drink has higher probiotic content which has driven its growth in the market. Some important governing bodies that administer the production and distribution of Kombucha are, Alcohol Tobacco Tax and Trade Bureau, Food and Drug Administration (FDA). Kombucha is believed to cure diseases that is related to cancer, liver and digestion. Kombucha Breweries International (KBI) is serving this market with common resources and testing standards. Identifying the percentage of alcohol content in kombucha is mandatory and there is defined standardized method of control and test for the same.
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Kombucha, gained popularity mostly in hipster cafes but, it became competent enough to come upon supermarket shelves. Kombucha is described as sour apple cider with vinegary notes. Kombucha is an ancient Chinese beverage which was consumed 2,200 years ago. It has attributes like detoxifying and energizing the body. With the expansion of trade routes, Kombucha was made available in Russia as well as other eastern European countries. Kombucha is prepared with a black or green tea base with an addition of white sugar. This mixture is then fermented with a type of “tea fungus”, named symbiotic culture of bacteria, acetic acid and yeast, or SCOBY for seven to fourteen days.
Wide variety of essence can be added to Kombucha to add distinct tastes to the drink. Every kombucha culture contains different bacteria and yeasts strains. These strains help in providing a wide range of end use applications and relatively better yield. Furthermore, this fermented tea is able to curb the toxicity of the damaged liver cells. Hence, helps in digestion, improves immunity and act as an electrolyte energy drink.
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Players that are prominent in the global kombucha market are Humm Kombucha, Buchi Kombucha, GT’s Kombucha, LLC The Hain Celestial Group, Inc., KeVita, etc. Kombucha manufacturers, to satisfy increasing consumer demand, has introduced new flavors in the market. These intriguing flavors include mango, lemon, ginger, coconut, tangerine, berries, grapes and spices. Kombucha manufacturing companies are emphasizing on intake of functional food ingredients to maximize health benefits to the products they offer.
Moreover, the report offers Product Overview that covers Organic and Non-organic products. Also, types including Original, Herbs & spices, Flavored, Flowers, Fruits and Others are covered in this report. Distribution Channel Overview contains Supermarkets/Hypermarkets, Health Stores, Convenience Stores, Online Retailers and Others.
In 2017, North America held major percentage in the Global Kombucha Market that is 40.1%. Asia-Pacific market has also seen a steady growth. The regional overview of this report covers following regions:
- Europe (Germany, United Kingdom, France, Spain, Russia)
- North America (US, Canada, Mexico)
- Asia Pacific (China, Japan, India, Australia)
- Middle East & Africa (South Africa)
- South America (Brazil, Argentina)
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Table of contents:
Chapter 1 Executive Summary
Chapter 2 Research Methodology
Chapter 3 Market Outlook
Chapter 4 Intercom Devices Market Overview, By Product
Chapter 5 Intercom Devices Market Overview, By Technology
Chapter 6 Intercom Devices Market Overview, By Vertical
Chapter 7 Intercom Devices Market Overview, By Region
Chapter 8 Company Profiles
Chapter 9 Industry Structure
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