Food bars are considered as a healthy alternative to other snacking product since they contain high protein and fiber content. They include number of products such as candy bars, protein bars, energy bars, oats bars, and others. Among the different food bars, the energy bars are loaded with carbs and sugar and are mainly used for quick boost during long distance training sessions of an athlete. Whereas, protein bars are high in protein content and are best used as meal a replacement. Innovations in the food bars are bringing claims of reduced allergies and gluten-free products, which is driving the growth of food bars market.
Food bars including candy bars, protein bars, energy bars, oats bars and others are consumed as a healthy alternative to snacks. They are high in fiber and protein and low in carbohydrates, vitamins, minerals, sodium, and antioxidants. They are available in various flavors such as chocolate, fruits, peanut butter, savoury, spices, and others. Changing lifestyle and rising number of working population are the major drivers of the food bars market.
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Rising number of health conscious population along with increasing disposable income is adding fuel to the growth of the global food bars market. Moreover, the trend of consuming food bars as snacks between the meals is gaining popularity among all age groups. However, a large number of product substitutes are available in the market, which may hamper the growth of the food bars market.
On the basis of type, the food bars are segmented into candy bars, energy bars, protein bars, oats bars, and others. However, protein bars are growing at the fastest rate than the others. Protein bars are rich in protein content and its market is driven by the rising population of health conscious individuals focusing on nutritional level of the food.
On the basis of flavors, the food bars are segmented into chocolates, fruits, peanut butter, savoury, spices, and others. Chocolate flavor dominates the global market. On the other hand, the peanut butter segment is expected to experience a steady growth over the forecast period.
Based on the distribution channel, the food bars are segmented such as store based and non-store based channel. However, food bars are mainly sold through grocery wholesalers, retail stores, and food service providers.
The major players in the Food Bars Market,
- General Mills Inc. (U.S.)
- Kellogg Co. (U.S.)
- Nestle (Switzerland)
- Atkins Nutritionals, Inc. (U.S.)
- Clif Bar & Company. (U.S.)
- Quaker Oats Company (U.S.) and
- CAVEMAN FOODS (U.S.)
Global Food Bar Market is segmented into North America, Europe, Asia Pacific, and rest of the world (RoW). Asia Pacific is one of the most prominent market for food bars and is expected to be the fastest growing market over the forecast period. India and China are the major contributors to Asia Pacific food bar market. Growing population and increasing number of health conscious individuals are driving the market of this region.
In North America, the U.S. holds the major share of the food bars market. Moreover, growing health awareness projected to drive the European food bars market. Additionally, continuous innovations likely to impact the market growth positively in rest of the world.
Global Food Bar Market is segmented into the following regions,
- Rest of Europe
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- Rest of Asia Pacific
Rest of the world
- South Africa
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