Description:- (Digitaling Software Market 2018)
Factors such as increasing adoption of Digital Marketing Software by Small and Medium-sized Enterprises (SMEs), boom in social media and advertising and emergence of SaaS-based solutions are propelling the market growth. However, safety and privacy issues for confidential data and complexity in selecting right digital solution are hampering the growth of the market. Digital engagement through VR and AR provides ample of opportunities for the market growth.
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Digital marketing is a method to advertise products and brands through the internet or digital media. Rising competition and also increasing internet penetration are some of the factors attributing to increase the adoption of digital marketing software. It assists in developing and continuing consumer relationships via online activities. It improves the customer interaction through a variety of sources namely social networking sites, instant messaging systems and mobile apps. It consist of different tools such as social CRM, sales CRM, marketing automation software, e-commerce software and email software which are the major services utilized for digital marketing. Cloud solutions also an important part due to its numerous benefits including least IT investments, cost efficiency, and user-friendliness.
By End User, media and entertainment segment captured the largest market share due to demand for video, mobile, and social channels which boost the web traffic and ensure excellent return on advertising investment. Media corporations invest in DMS for combining the data and analytics from many sources. The benefit of DMS is providing consumers with modified experience for obtaining new subscribers with an aim to preserve them.
By Geography, North America is anticipated to dominate the market due to the rising its vertical applications, growing adoption of DMS in customer goods & retail, media and entertainment. Asia Pacific is expected to grow at the highest CAGR during the forecast period due to growing penetration towards software performance in the organization. Countries such as China and India are expected to growth of the market due to the occurrence of economic labor availability.
Some of the key players in Digital Marketing Software Market include Oracle Corporation, Salesforce.com, Inc, Microsoft Corporation, Act-On Software, IBM Corporation, HubSpot, Inc., Adobe Systems, SAS Institute, Marketo, Inc, SAP SE, HP Development Company, L.P., eBay, Webtrends, Millennial Media and MediaBank.
Email Marketing Software
Search Marketing Software
Customer Relationship Management Software
Social Media Advertising
Marketing Automation Software
Web Content Management Software
Deployment Types Covered:
Deployment and Integration
Organization Sizes Covered:
Small and Medium-Sized Enterprises
End Users Covered:
Consumer Goods and Retail
Banking, Financial Services, and Insurance (BFSI)
Travel and Hospitality
Transportation and Logistics
Telecom and IT
Media and Entertainment
Healthcare and Life Sciences
Other End Users
North America (US, Canada, Mexico), Europe (Germany, UK, Italy, France, Spain, Rest of Europe), Asia Pacific (Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific), South America (Argentina, Brazil, Chile, Rest of South America), and Middle East & Africa (Saudi Arabia, UAE, Qatar, South Africa, Rest of Middle East & Africa).
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Major Point from Table of Content:
1 Executive Summary
3 Market Trend Analysis
4 Porters Five Force Analysis
5 Global Digital Marketing Software Market, By Software
6 Global Digital Marketing Software Market, By Component
7 Global Digital Marketing Software Market, By Deployment Type
8 Global Digital Marketing Software Market, By Service
9 Global Digital Marketing Software Market, By Organization Size
10 Global Digital Marketing Software Market, By End User
11 Global Digital Marketing Software Market, By Geography
12 Key Developments
13 Company Profiling
13.1 Oracle Corporation
13.2 Salesforce.com, Inc
13.3 Microsoft Corporation
13.4 Act-On Software
13.5 IBM Corporation
13.6 HubSpot, Inc.
13.7 Adobe Systems
13.8 SAS Institute
13.9 Marketo, Inc
13.10 SAP SE
13.11 HP Development Company, L.P.
13.14 Millennial Media
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