This report studies the global Digital OOH market size, industry status and forecast, competition landscape and growth opportunity. This research report categorizes the global Digital OOH market by companies, region, type and end-use industry.
Digital out-of-home (DOOH) refers to dynamic media distributed across placed-based networks in venues including, but not limited to: cafes, bars, restaurants, health clubs, colleges, arenas, gas stations, convenience stores, barber shops, and public spaces. PQ Media defines DOOH by two major platforms, digital place-based networks (DPN) and digital billboards & signage (DBB); DOOH networks typically feature independently addressable screens, kiosks, jukeboxes and/or jumbotrons. DOOH media benefits location owners and advertisers alike in being able to engage customers and/or audiences and extend the reach and effectiveness of marketing messages. It is also referred to as digital signage.
The rising expenditure of the FMCG industry is one of the key trends that will gain traction in the digital OOH market during the forecast period. With the increasing popularity of FMCG market, there is a rise in the advertising budget. The introduction of several products and the growing competition between FMCG manufacturers, companies are focusing on adopting new advertising platforms to help them reach a wide range of customers.
Characterized by the presence of several players, the digital OOH market appears to be highly fragmented.
APAC will be the major revenue contributor to the out-of-home digital advertising market throughout the forecast period. Factors such as the growing infrastructure and the growth of the fast-moving consumer goods market, will drive the growth of the digital OOH market in this region.
This report focuses on the global top players, covered
- Clear Channel Outdoor
- Lamar Advertising
- OUTFRONT Media
Market segment by Regions/Countries, this report covers
- United States
- Southeast Asia
Market segment by Type, the product can be split into
- In-store advertising
- Outdoor advertising
Market segment by Application, split into
The study objectives of this report are:
- To study and forecast the market size of Digital OOH in global market.
- To analyze the global key players, SWOT analysis, value and global market share for top players.
- To define, describe and forecast the market by type, end use and region.
- To analyze and compare the market status and forecast between China and major regions, namely, United States, Europe, China, Japan, Southeast Asia, India and Rest of World.
- To analyze the global key regions market potential and advantage, opportunity and challenge, restraints and risks.
- To identify significant trends and factors driving or inhibiting the market growth.
- To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
- To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
- To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
- To strategically profile the key players and comprehensively analyze their growth strategies.
In this study, the years considered to estimate the market size of Digital OOH are as follows:
- History Year: 2013-2017
- Base Year: 2017
- Estimated Year: 2018
- Forecast Year 2018 to 2025
For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
- Digital OOH Manufacturers
- Digital OOH Distributors/Traders/Wholesalers
- Digital OOH Subcomponent Manufacturers
- Industry Association
- Downstream Vendors
With the given market data, We offers customizations according to the company’s specific needs. The following customization options are available for the report:
Regional and country-level analysis of the Digital OOH market, by end-use.
Detailed analysis and profiles of additional market players.
Table of Contents
Global Digital OOH Market Size, Status and Forecast 2025
1 Industry Overview of Digital OOH
2 Global Digital OOH Competition Analysis by Players
3 Company (Top Players) Profiles
4 Global Digital OOH Market Size by Type and Application (2013-2018)
5 United States Digital OOH Development Status and Outlook
6 Europe Digital OOH Development Status and Outlook
7 China Digital OOH Development Status and Outlook
8 Japan Digital OOH Development Status and Outlook
9 Southeast Asia Digital OOH Development Status and Outlook
10 India Digital OOH Development Status and Outlook
11 Market Forecast by Regions, Type and Application (2018-2025)
12 Digital OOH Market Dynamics
13 Market Effect Factors Analysis
14 Research Finding/Conclusion
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