Global diapers market is projected to expand at a steady growth rate over the forecast period (from 2017 to 2022). Rising women workforce, increasing population, and growing awareness about personal hygiene are major factors that support the global market. Breakthroughs and advancements in healthcare facilities, coupled with rising focus on health and wellbeing worldwide are increasing overall life expectancies. Thus, with age, demand for diapers is likely to rise, thereby resulting in a positive outlook over the coming years.
Though diapers aid in maintaining personal hygiene of adults and babies, a certain section of the society is of the opinion that they are unnatural in many ways. This may hinder the growth of the global market in future. However, emergence of advanced and more eco-friendly diapers is said to help overcome growth barriers. This is expected to bolster the development prospects for the worldwide market.
Manufacturers have also started focusing on introducing baby diapers that are softer, have enhanced breathability, and cause fewer rashes. This is also expected to spur the market growth in future. In addition, various factors such as delayed toilet training of kids in various developed regions and increased online purchases of baby diapers are expected to help boost the global market.
One of the popular market trends of private labeling is also expected to augment the global market growth over the coming years. For instance, Bemax Inc. recently announced a multi-layer private labeling contract with NADC (North American Diaper Company), a leading manufacturer of eco-friendly, value-priced disposable baby diapers. As per the agreement, Bemax Inc. will be selling, purchasing, exporting, and distributing Mother’s Touch disposable diapers in a privately labeled format in Bemax packaging without NADC trademark.
Based on region, the market is divided into Europe, North America, Southeast Asia, India, China, and Japan. The Europe region dominated the global market in the past. Demand for baby diapers in the Europe region is mainly driven by rising activities of private labeling and growing focus of raw material suppliers on introducing more biodegradable materials. However, the region is estimated to have moderate growth due to declining birth rate.
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Developing countries such as China and India are anticipated to lead the Southeast Asia region over the coming years. This growth can be credited to factors such as increasing disposable income, high birth rates, and rising awareness about baby health. In North America, the share of the cloth diaper segment is likely to witness a downfall due to introduction of advanced diaper products with better absorbency than cloth diapers.
Some the prominent diapers manufacturers operating in the global market are First Quality Enterprises, Inc.; Hengan International Group Co. Ltd.; Procter & Gamble Co. (P&G); Chiaus (Fujian) Industrial Development Co., Ltd.; Kimberly-Clark Corp.; and Fuburg Industrial (Thailand) Co., Ltd.
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