Deep Research on “Global color cosmetics” The rise in demand for natural and organic based color cosmetics is anticipated to fuel the market growth during the forecast period. The increasing health and wellness trend across the globe has also left its impression on the nail care industry. For instance, the Nourish brand of organic nail polish is infused with essential oils with antifungal properties aimed at promoting healthy nails.
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Facial makeup accounted for 38% of the market share during 2014 and is expected to reach a market value of around USD 32 billion by the end of 2019. Bronzer and blusher products were the top selling color cosmetics during 2014, with sales increasing due to the rise of the contouring trend made famous by celebrities such as Kim Kardashian.
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The Americas were the largest revenue contributor during 2014 with a market share of around 37%. Social media influence and the selfie trend are the primary drivers of the growth of color cosmetics in this region among teenagers.
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