The Baby toy industry is marching on the strong and steady path of success it has paved for itself over the last few years. Innovation is coming to consumers in many forms, and the question of ‘where should we go next?’ is as crucial as ever for toy manufacturers and retailers, says the MRFR research Analyst.
Children change rapidly. As do their playthings. So too does the market that feeds that change. Once upon a time, toys were something a child held. Then they were something a child played on a screen. Then they were things as likely to be collected by adults as loved by a child. Now they are often all these things all at once. Toys are always in demand with kids. Kids love toys and always ask for new toys. Children always have new preferences for toys as they grow older. The toys play an important role in the cognitive and learning development of the child
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According to a recent study report published by the Market Research Future, Baby Toy market has witnessed a continued demand during the last few years and had evaluated immensely. The Baby Toy market is predicted to grow further at a significant rate of CAGR; witnessing exponential growth crossing its previous growth records by the end of the forecasted period (2016 – 2027). The Baby toy industry is expected to witness the fastest growth in terms of value and volume.
The Global Baby Toys Market is flooded with the spectacular variety of playthings targeting Parents/ Grand Parents. Continuous innovation has over the years, transformed the traditional Baby toy Market. An Interesting trend influencing the market is the growing demand from parents especially for innovative and interactive baby toys. The Period of engaged play with the same toy is declining. This has resulted in the introduction of new and different baby toys at very frequent intervals.
Rising Disposable income is a key factor driving sales of Baby toys in developing economies. Given the massive size of the birth rates, toys for babies or infants are highly popular in all developing countries’ market. However, in price sensitive markets, sales of unbranded toys dominate when compared to branded toys. Thus, in the coming years, a pricing strategy is the key towards achieving growth in emerging markets, states the MRFR Research Analyst while commenting upon this deep diving study report, presented through more than 100 market data tables and figures, widely spread over 110 pages.
Global Baby Toys Market – Key Players
Innovation will continue to bring in new opportunities for demand growth in the coming years. Baby Toys manufacturers are faced with the challenge of continuously developing toys that grab and sustain the attention of parents. Incorporating modern and relevant technology in to brands is a key competitive strategy for success in the market place. Driven by the promising potential in in developing economies/ markets, several global companies are embarking upon the regional Asian and Latin American markets with localized products. In recent years, evolving consumer preferences, particularly for more sophisticated electronic toys, have influenced the global Baby toy market. Manufacturers are expanding their consumer base by offering more innovative and technologically advanced toys.
Identified and profiled in MRFR analysis; some of the key players profiled in global baby toys market report include- Hasbro, Fisher-Price, Toys “R” Us, Vtech Holdings, Brevi, Chicco, Kids II, Mothercare, and Newell Rubbermaid
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Global Baby Toys Market–Segments
The Baby Toy Market is segmented in to 3 key dynamics for the convenience of the report and enhanced understanding;
Segmentation On the basis of Product Type : Comprises electronic, soft, educational, and others.
Segmentation On the basis of Form/ Material : Comprises cotton, plastic & silicon, foam.
Segmentation On the basis of Regions : Comprises Geographical regions – North America, Europe, APAC and Rest of the World.
Global Baby Toys Market – Synopsis & Scenario The Customer base for Baby toys and games is gradually expanding from Parents, who were once the primary or in most cases the sole targets of toy manufacturers, to grandparents and adults.
The increasing digital lifestyle of consumers worldwide is pushing several companies to think out of the box to develop smart and engaging electric and electronic baby toys. Augmented reality toys, app integrated toys and toys that can be controlled by smartphones and tablets are emerging in to the new frontiers of growth. The future of the market lies in products that bridge the gap between real world and virtual toys.
Globally, the market for baby toys has been growing due to changing consumption patterns and increasing demand for eco-friendly products. Additionally, activity toys such as puzzles, cards, and others help children’s in improving their mental ability. Hence, baby toys market is expected to witness a spectacular growth at the end of the forecasted period and is expected to grow at a significant rate of CAGR during 2016 to 2027.
Global Baby Toys Market –Regional Analysis North-America accounts for the highest share in the global baby toys market followed by Europe, Asia and RoW, accounting for a spectacular growth in terms of revenue generation and are expected to grow over the previous growth records by 2027 with a significant rate of CAGR of during 2016 to 2027.
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This report includes in-depth study and analysis of baby toys market segments and sub-segments. It encompasses market segmentation of baby toys market by origin, source, form and applications. It helps in identifying key baby toys market suppliers and consumers globally. The report will help in investments for the baby toys and allied companies providing details on the fast growing segments and regions. In addition, it will provide the baby toys companies to improve profitability by using supply chain strategies, cost effectiveness of various products mentioned in the report.
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