Fruit puree is used as an ingredients by food and beverage industry to manufacture diverse range of products, thereby augmenting the market growth which is expected to grow at an incremental pace of development on the global stage.
There has been growing demand for fruit purees for baby food products which has spiked the demand for the product, globally. Changing lifestyle, busy and hectic schedule, and increasing women workforce has led to a rapid change in food preferences and consumers are now more inclined towards processed and convenient food which has a positive influence on the growth of fruit puree market. Furthermore, demand from beverages industry both alcoholic and non-alcoholic for manufacturing novel products has also influenced the demand for the product.
Furthermore, growing preference for organic food products owing to rising health and wellness trend is expected to accelerate the demand for organic fruit puree which provides opportunity to key manufacturers to capitalize on the growing market. In addition, high nutritional content of fruit puree is also one of the major driving factor for the growth of fruit puree market. Also, growing demand for exotic fruit puree has fuelled the market growth.
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Latest Industry Updates:
Nov 2017: Les Vergers Boiron introduced a new ambient puree range in 10 flavors. The purees are free from preservatives, added flavorings, and artificial colors.
May 2017: AGRANA Fruit completed acquisition of Sai Krupa Fruit Processing Pvt. Ltd, an India based fruit processing plant. The plant process fruits into pulp, purees, concentrates and juices to cater to the needs of food and beverages industry. Through this acquisition, the company aims to strengthen its position in Asia region.
Feb 2017: Piccolo introduced individual fruit purees for babies in five flavors, namely, apple, banana, stanley plum, mango, and williams pear. Through this product launch, the company extended its product portfolio.
Feb 2017: Oregon Fruit Products LLC introduced gooseberry puree. The product is made of 100% gooseberries with no added sugar, preservatives or additives.
May 2016: Oregon Fruit Products LLC launched fruit purees for brewers. Through this product launch, the company aims to capitalize on the growing demand for the product from craft beer industry for preparing specialty release fruit infused beers, ciders, and other drinks.
May 2016 Oregon Fruit Products LLC introduced blood orange fruit puree for beverage and culinary industry.
The key manufacturers have been launching novel free-from products to cater to the needs of health conscious consumers. For instance, Oregon Fruit Products LLC introduced gooseberry puree recently, which is free from added sugar, preservatives or additives. Also, the companies are focusing on geographical expansion, specifically in emerging market of Asia Pacific to increase consumer base and revenue prospects. In 2017, AGRANA fruit acquired Sai Krupa Fruit Processing Pvt. Ltd to expand its business in Asia region.
The key players profiled in fruit puree market report are Nestle (Switzerland), ITC Limited (India), Dohler GmbH (Germany), Baby Gourmet Foods Inc. (Canada), Tree top Inc. (U.S.), Kerr concentrates (U.S.), Kagome Co. Ltd (Japan), and Oregon Fruit Products LLC (U.S.) among many others.
The global fruit puree market has been divided into type, fruit, application, and region.
On The Basis Of Type: Organic, and Conventional
On The Basis Of Fruit: Mango, Banana, Guava, Tomato, Papaya, and Others
On The Basis Of Application: Baby Nutrition, Beverages, Dairy & Frozen Desserts, and Others
On The Basis Of Region: North America, Europe, Asia Pacific, and ROW.
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The global fruit puree market is segmented into North America, Europe, Asia Pacific and rest of the world (RoW). Asia Pacific is the leading market followed by Europe. In European market, the consumption of smoothies is high due to the nutritional value of fruit puree which has propel the growth of fruit puree market in this region. India, Japan, New Zealand and Australia are the major contributors to fruit puree market in Asia Pacific region. Continuously changing consumption pattern and increasing inclination towards fruit intake is driving the fruit puree market in this region.
North America is expected to grow at a significant rate over the forecast period as people are becoming more health-conscious. Availability of wide product range and increasing focus on promotion by the key players are projected to spike the fruit puree market in the rest of the world.
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