Global frozen pizza market has witnessed an impressive growth over the last few years. The growth of the frozen pizza is anticipated to be driven by various factors. Frozen pizza is turned out to be one of the alternatives of conventional pizza owing to the easy preparation method along with the similar types of tastes like a normal pizza. Frozen pizza has a high demand in the developed countries due to the high promotional activities by the key player. Urbanization has changed extensively the lifestyles of the consumers along with the eating habits of the consumers which in turn accelerates the demand of processed food which resulted to enhance the frozen pizza sales during the forecast period.
Frozen pizza manufacturers are introducing new toppings based on the popularity of the products in the specific region. There has been an increase in demand in gluten free pizza in the North America & Europe region owing to the increasing celiac diseases of the consumers. Consumers are also becoming heath conscious which is turned out to the main factors for the rising growth of gluten free pizza in the developing economies.
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Latest Industry Updates:
Dec 2016 Nestle S.A. has invested USD 51.7 million to make its frozen pizza production plant in Italy
Sep 2016 Pizza express has entered into a collaboration with Iceland stores to launch frozen pizza. The frozen pizza will be available exclusively in the Iceland stores.
July 2016 Baked has launched their first frozen pizza in U.S. The frozen pizza will be available only in the supermarkets.
June 2016 American flatbread has expanded their product portfolio by introducing three new meat topped pizzas
Aug 2016 General Mills, Inc. has launched frozen pizza in the U.S. under the brand name of “TOTINO’S PIZZA STICKS”
Major Key Players:
The frozen pizza market is competitive with major market players operating at the global level. The key industry players in the frozen pizza market have adopted the various strategies. New product launch is considered to be the one of the important strategies adopted by the key players. New product launch aids to increase the overall customer base of the company which will help to increase the overall revenue of the company. Apart from that, key manufacturers are emphasizing in various promotional events in supermarkets & hypermarkets in order to attract the customers and also to create strong awareness regarding their new product launch in the market. The frozen pizza market is becoming fragmented in the developed economies owing to the presence of large & small manufacturers of frozen pizza. However, less manufacturers are presence in the developing and under developing economies.
The key players profiled in frozen pizza market are McCain Foods Ltd. (Canada), Nestle S.A. (Switzerland), Dr. Oetker GmbH (Germany), Daiya Foods Inc. (Canada), Connies Pizza (U.S.), Atkins Nutritionals, Inc. (U.S.), and California Pizza Kitchen, Inc. (U.S.) among many others.
Global frozen pizza market has been divided into crust type, pizza toppings, pizza type, distribution channel, and Region
On the Basis of Crust Type: Thin Crust, and Thick Crust
On the Basis of Pizza Toppings: Fruits & Vegetable, Meat, Cheese, and Others
On the Basis of Pizza Type: Regular, Medium, and Large
On the Basis of Distribution Channel: Store based, and Non-store based
On the Basis of Region: North America, Europe, Asia Pacific, and Rest of the World
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The global frozen pizza market is segmented by region which comprises of North America, Europe, Asia Pacific and Rest of the World. Among all the regions, North America is accounting for significant market share in global frozen pizza market and it is expected to retain its dominance throughout the forecast period of 2017-2023. The growth of the frozen pizza in North America region is anticipated to be driven by the various factors. One of the significant factors rising growth of frozen pizza is the increasing product innovation by the frozen pizza manufacturers. Apart from that, manufacturers have adopted advanced methods to improve the quality of frozen pizza. Presence of key manufacturers of frozen pizza in North America region is expected to propel the sales of frozen pizza in the North American region. Among the North American countries, the U.S. is accounting for approximately 85% of market proportion in the North America frozen pizza market. However, Asia Pacific region is likely to witness a massive growth in the global frozen pizza market during the forecast period of 2017-2023 due to the shifting consumer preference towards the convenient food options.
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