In the Summer of 2003, Aussie plumber, Adam Rakowski, was fed up with his uncomfortable undies and decided to trade in the tools for textiles, launching his own underwear company Mojo Downunder www.mojodownunder.com. Bearing in mind the Australian love for sport and adventure, Rakowski developed a stylish line of Mojo’s that would suit the needs of busy Aussie blokes.
Now 13 years on since establishing Mojo Downunder, Rakowski has his sights set on relaunching his brand, investing over half million dollars into staff and resources, reaching new growth markets and introducing new innovative technology into his designs. The 2016 re-‐launch hopes that the new investment into the brand, will result in Mojo achieving the business’s overall goal of selling 100,000 units within the next 12 months of trade generating over 3 million dollars in retail sales for this coming year.
To help grow the business further, Rakowski has welcomed Brett Robbins as General Manager to the Mojo team. Robbins, the former Chief Financial Officer of Australian fashion and street wear label Ksubi, brings his wealth of experience and knowledge of the fashion industry and knowledge of international markets.
Rakowski and his team is currently planning to expand into new markets in order to grow the brand and reach new target audiences. The aim is to achieve this by partnering with NSW Business Export Growth China, as a stepping-‐stone into the Asian market. The international trade team has a long and successful track record with helping Australian businesses gain financial success in the overseas markets. The transition into the world’s most profitable market will be overseen by George Ng as Mojo’s Asia Regional Manager.
In addition to Asia, the company is continuing to expand to the USA, under its new appointment of Drew de Carvalho as the company’s USA Regional Manager. Already experiencing some success in the USA, Carvalho’s responsibilities will include managing the financial growth of the label in North America through partnerships with e-‐tailers along with implementing international marketing strategies.
“I initially felt some trepidation making the switch to the ragtrade but with the help and mentorship of those in the industry I was able to break through and build a great company with a key focus on quality, style and comfort. My ambition for 2016 is to continue to keep up with the class and style of Calvin Klein but with the added comfort and durability for the modern active man.” says Rakowski.
Mojo has also invested in new fibres and design technologies to produce a new innovative range that will see the use of carbon fibre yarn woven into Mojo’s products for performance and endurance. The high strength, low weight properties of carbon fibre will make the new collection perfect for the needs of any sports enthusiast.
Rakowski, is also a believer in giving back to the community and together with Harries and the rest of the Bondi Beach Lifeguards has created a 2016 charity calendar. Featuring 12 months of Bondi’s lifesavers, the calendar raises money in support of the Sydney Children’s Hospital Foundation and Westpac Lifesaver Rescue Helicopter.
“With sport and fitness such an integral part to Australian culture, Mojo Downunder’s mantra has always been comfort-‐on-‐the-‐go. Mojo aims to make Aussie guys feel confident no matter what life throws at them.”
“The Bondi Lifeguards were a perfect fit to support these two fantastic causes and we’re so excited to team up with the boys to give these deserving organisations a helping hand.”
With Mojo Downunder having its ranges designed and made in Australia, the company is set to be another true blue Aussie success story.