With the growing consumer awareness & their increasing interest in healthy juices, the demand for fortified juices will drive the market growth from 2017 to 2023. Also, with the growth of food advancement in food technology and packaging technology, combined with the innovation and introduction of new attractive packaging has also boosted the sales of fortified juices. The growing incidence of diseases and increasing consumer health awareness as well as their consciousness about appearance are the various trends which have led to the adoption of healthy vegetable juices, which is one of the main variant fortified juices come in. Moreover, a healthy diet trend due to the increasing prevalence of various health issues, will play a key role to grow fortified juices market at CAGR of 7.2 % during the forecast period.
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The major key players in fortified juices market are
- PepsiCo Inc. (U.S.)
- Hain BluePrint, Inc (U.S.)
- Evolution Fresh (U.S.)
- Sudzucker AG (Germany)
- SunOpta, Inc. (Canada)
- Diana Naturals (France)
- Doehler Group (Germany)
The demand for Fortified Juices has pushed manufacturers to innovate and develop new product line which are better in taste and offers various health benefits.
Fortified juices offer extra micronutrients which includes essential trace elements and different vitamins. Fortification of juices involves the process of adding micronutrients to juices which are generally consumed by different age group consumers. Fortified juices offer diverse range of products, enriched with various nutrients. Fortified beverages comes in various types such as cold pressed, pasteurized, dehydrated and others, of which cold pressed juices will be highest growing segment due to growing demand for additive free juices.
The Global Fortified Juices Market is segmented into North America, Europe, Asia Pacific, and Rest of the World (RoW). Among this, North American region has major market share followed by Europe. Urbanization and rising disposable income in Asia Pacific region is driving the demand for Fortified Juices in that particular region. Rising number of health cognizant people and the growing demand for healthy food especially in China and India will be the crucial factor underlining the market growth.
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Global Fortified Juices Market is segmented by Source, Process, Nutrients and Region
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