Food fortification is the process of adding micronutrients such as vitamins, proteins, minerals to food and beverage product so as to enrich it with nutrients. This market is driven by many factors such as increase in the demand for fortified food products, rising micro-nutrient malnutrition (iron, folic acid, iodine, vitamin A, and zinc), anemia in women has increased in an alarming number. The World Health Organization (WHO), UNICEF, and The Gates Foundation, endorse food fortification as a primary means of improving micronutrient health. Among the fortified food segment, fortified dairy and beverages products are projected to grow at the highest rate in the global food fortification market.
With the growing consumer awareness & their increasing interest in healthy lifestyle, consumer’s demand for fortified food is anticipated to rise during the forecasted period. However, as the working population has increased and with hectic schedule, demand for convenience food has been rising in recent years, so key players are investing in R&D for new fortified food product line for instance breakfast cereals are now fortified with various minerals and vitamins to meet the daily requirement of nutrients. Trending healthy diets, healthy lifestyle and change in consumption pattern has been anticipated to drive the market growth from 2016 to 2022.
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Major Key Players-
The major key players in Food Fortification Market are
- Dean Foods (U.S.)
- Altria Group (U.S.)
- Kraft Foods (U.S.)
- Nestle SA (Switzerland)
- Kellogg Co. (U.S.)
- General Mills (U.S.)
- Campbell Soup Company (U.S.)
Global Food Fortification Market is highly concentrated in North America. APAC has huge potential for food fortification, as there is rise in disposal income, increased in demand for fortified processed food and convenience food. Food fortification manufacturers are focusing on expanding their product line so as to provide larger product line in various food and beverages category to increase the consumer volume across the globe.
There are various food that are made mandatory by the Government that has to be fortified, such as salt with iodine, vegetable fat with vitamin A& D, milk fortified with Vitamin D, this measure was undertaken to curb the incidence of rickets and iodine deficiency that affected about two billion people and is the leading preventable cause of intellectual and developmental disabilities. Dairy products now are fortified with various probiotics and prebiotics so to curb stomach ailments, products such as probiotic ice-creams, probiotic buttermilk and others. Adding to this, beverage are fortified with energy boasters, minerals, salts, and beverages is especially fortified to cure dehydration.
Global Food Fortification Market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Among these North American region has the major market share. The market is projected to grow at a higher rate in the review period. Asia-pacific will be the fastest growing region in the food fortification market and high growth in emerging economies such as China, India, Japan, Australia, and the Latin American countries, offers ample opportunities for expansion to major players. The high consumption of convenience food products in growing economies of Asia-Pacific and Latin America and growing incidences of diseases across the globe especially in China and India will be the crucial factor underlining the market growth.
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Study Objectives of Food fortification Market:
- In depth analysis of the market’s segments and sub-segments
- Company profiling of major players in the market
- Competitive strategy analysis and mapping key stakeholders in the market
- Analysis of historical market trends and technologies along with current government regulatory requirements.
- To estimate and forecast market size by product, nutrients, type and region
- To analyses key driving forces which are influencing the market
- Region level market analysis and market estimation of North America, Europe, Asia-Pacific, and rest of the world (ROW) and their countries
- Value chain analysis & supply chain analysis of the market
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