The latest report by IMARC Group titled,“Flavoured and frozen yoghurt Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017- 2021”, critically examines the Indian flavoured and frozen yoghurt market. Flavoured and frozen yoghurt is becoming one of the popular desserts in India, particularly in the urban regions. As a result of its rich and creamy texture, and lower amounts of fat, it is steadily replacing other frozen desserts, such as ice-cream. Its principal ingredients are milk solids, sweetener, milk fat, yoghurt cultures (lactobacillus bulgaricus and streptococcus thermophilus), flavouring agents, and natural or artificial colouring. According to the report the market reached a value of around INR XX Billion in 2016, exhibiting a CAGR of 27% during 2011-2016.
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Highlights of the flavoured and frozen yoghurt market in India:
- The market is driven primarily by changing dietary patterns and improving standards of living of the consumers.
- Maharashtra represents the largest market, accounting for the majority of the share.
- The market is expected to reach a value of nearly INR 15 Billion by 2021.
The market for flavoured and frozen yoghurt in India is escalated by an increase in the demand for these products. This has been a result of increasing disposable incomes, improving standards of living, and changing dietary preferences among the consumers. Moreover, as India is an emerging market, manufacturers are quick to bank on the opportunity to create a consumer-base for their products. Flavoured and frozen yoghurt products are being introduced with new flavours such as strawberry, banana, vanilla, blueberry, honey, mango, etc., which are available in various options, such as single-serve and multi-serve. These products are made available to the consumers through the expanding distribution channels, including retails shops, hypermarkets, e-shopping, etc. The market is further expected to reach a value of nearly INR 15 Billion by 2021, growing at a CAGR of XX% during 2017-2021.
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The report has evaluated the market across fifteen major states of India, along with providing a thorough analysis of the current and historical value and volume trends, and market forecast. Currently, Maharashtra represents the largest market, accounting for nearly XX% of the total share. It is followed by Tamil Nadu and Delhi. The market is segmented on the basis of organised and unorganised sectors. Apart from this, an analysis of the competitive landscape provides the details of the key players operative in the market. Some of the major players are GCMMF, Mother Dairy, Britannia, Danone and Nestlé.
The report has examined the flavoured and frozen yoghurt market in India on the basis of:
- Mother Dairy
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