Castaway denim can be a treasure, when repurposed into attractive jeans that reduce the carbon footprint while not sacrificing wearability and quality, all while benefitting the consumer. This is what a keen-eyed entrepreneur in a jean manufacturing company visualized when he saw piles of dead stock jean fabric set aside as if waiting for love and attention. Colby Kane is a denim aficionado and has over 8 years experience in clothing manufacturing. He found out that the dead stock of denim was an opportunity waiting in the wings – an opportunity to reduce extra material and an opportunity to provide a clothing line using his experience and knowledge of the passions of jean wearers.
Hand selected top-tier denim fabric in three varieties has been chosen for the brand. This added product line will help keep workers busy, while providing savings for the consumer. The jeans will be shipped directly to the buyer. They will offer a perfect fit benefit and will feature single needle construction, tucked belt loops, twill pocket lining, chain stitch waistband and cuff, reinforced stitching at critical stretch points and more.
The team includes a pattern maker with two decades of experience working with superior brands. This individual has helped to develop three perfect fits.
The success of this campaign will help bring the premium product line into full-scale production.
In support of its Crowdfunding campaign, Deadstock Denim is committed to:
• Going to production with the finished product
• Making the device available to consumers through an e-commerce site
• Providing all promised perks to reward supporters of the campaign
The Kickstarter campaign’s initial goal of $20,000 is currently active and runs through August 31, 2014 at 11:59 Pacific Time. Full details about the Kickstarter campaign including sponsorship and involvement levels can be found at: https://www.kickstarter.com/projects/redeyehoodie/the-deadsock-denim-project-a-smarter-way-to-make-j.