It’s hard not to notice the way ethnic has become a buzzword in the fashion space. With fusion fashion labels cropping up around every corner, online stores selling a variety of ethnic products and Indian fashion designers paying tribute to Indian handloom and textiles in their collections,ethnic wear has definitely taken on new life. But if you think ethnic is merely limited to the conventional sarees and salwar suits, you couldn’t be more wrong. The traditional anarkalis have given way to ethnic gowns, which have become the flavour of the season!
The beauty of ethnic wear in general is its creative evolution. Flashback to the good old days of Indian cinema where actresses wore sarees and fitted salwar suits. These famous Bollywood ensembles gave way to shararas, lehengas and eventually kurtis teamed with churidaars and leggings. Now thanks to globalisation, we’ve been blessed with the western take on Indian ethnicwear and the choices are endless. No we’re talking about the usual teaming of jeans with an ethnictunic. The Indian woman is now looking for more interesting ensembles that will make her stand out in the crowd. She still loves her traditional attire but she’s ready to wear it with a twist. So while sarees, salwar suits, lehengas and anarkalis are not going anywhere just yet, we at Craftsvilla.com have seen an unprecedented growth in the number of customers searching for “ethnic gowns”.
Yes, part of the interesting ethnic wear evolution is the emergence of the floor-sweeping anarkali or the ethnic gown as a huge fashion trend! You will see it on ramps at fashion weeks as well as being worn by Bollywood celebrities and Indian women can’t seem to resist the outfit.
On Crafsvilla, our wide collection of gowns features silhouettes that are long and flowy, a lot like the princess gowns we were so used to seeing in Disney movies, except they are embellished with gorgeous zari work, intricate border and other bead work. Look out for pastel shades and silver threadwork embroidery, alternatively you can choose brighter shades with gold embroidery. Colour blocking in ethnic gowns is also a big trend.
A majority of the styles in ethnic gowns feature long sleeves, a button-down front opening, empire waistlines and an accentuated flare. Worn without pants, palazzos or salwars, the ethnic gown is complemented beautifully with ornate dupattas, especially for festive occasions and weddings.
With this fascinating fusion ensemble, ethnic wear choices will be anything but boring this festive season. At just a click away are tons of ethnic gowns for Indian women to choose from. No matter what colour, style or embroidery they choose, Craftsvilla has something for them. So go on, check out India’s largest online ethnic marketplace and shop this trend before Diwali.
Founded in 2011 by Manoj and Monica Gupta, Craftsvilla is the largest ethnic online store for saris, salwar suits, lehengas, kurtis, palazzos, skirts, jewelry, accessories and home decor. A wide range of categories have been recently added in ethnic wear to provide creative and diverse options for all kind of occasions, be it casual wear, office, festive, fusion and party wear. The company’s vision is to take people back to their roots and by re-introducing, repackaging & contemporizing their ethnic legacy.
With over 25,000 sellers from across India, Craftsvilla has close to 4 million products online across categories including, clothing, handicrafts, jewelry and art among others. Craftsvilla is funded by globally renowned venture capital funds including Sequoia Capital, Nexus Venture Partners, Lightspeed Venture Partners, Global Founders Capital and Apoletto.
For more information, please visit www.craftsvilla.com
Company Name: Craftsvilla Handicrafts Pvt Ltd
Contact Person: Parvathy Raja
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Address:1502 G Wing, Lotus Corporate Park, Goregaon (E)