Enteral feeding involves the connection of a tube to the stomach, jejunum, or duodenum for the delivery of nutritive feed. This is necessary for patients unable to eat otherwise, due to oral cancer, gastrointestinal disorders, and other health issues. Aging population and chronic ailments like diabetes mellitus and severe pancreatitis drive the enteral feeding devices market. Rising preterm births are another driver.
A recent study by Grand View Research, Inc. states the market at USD 1, 810 million in 2013. The market is predicted to grow at a CAGR of 5.9% from 2014 to 2020. This may be attributed to demand for these devices in emerging countries like Brazil, China, and India. Technological innovations and novel products will also prove market beneficial.
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The Global Enteral Device Supplier Association (GEDSA) has initiated ‘Stay Connected’ – a patient safety program that educates stakeholders about the use of safer connectors in medical device tubing. Such initiatives present new opportunities for the enteral feeding devices market.
The market is segregated on the basis of products and geographies. Product segments are nasogastric tubes, enteral feeding pumps, low profile gastronomy devices, giving sets, gastronomy tubes, and percutaneous endoscopic gastronomy devices.
Enteral feeding pumps held about 61% of the total shares in 2013, with revenues exceeding USD 1, 115 million. Thus, they were the dominant product that year. Their high usage in developed regions like Western Europe and North America is the main reason for their leadership.
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Enteral feeding pumps are predicted to grow at a CAGR of 6.5% from 2014 to 2020. Nasogastric tubes stood second and fetched around USD 197 million in 2013. They are used in nasogastric tubation (enteral feeding via nasal passage).
Geographical segments of the enteral feeding devices market comprise North America, Europe, Asia Pacific, and Rest of the World (RoW). Europe was the leader in 2013 and generated more than USD 630 million. North America followed Europe. Its revenue share was about 31% in 2013. Factors favoring this region include high healthcare expenditures, patient awareness, and established medical infrastructure. Asia Pacific would grow at the highest rate (CAGR of 6.8%) in the next six years.
The worldwide enteral feeding devices market is oligopolistic. Its dominating players comprise Danone, Abbott Nutrition, Nestle, and Fresenius. Product innovations and market penetration in lucrative regions like Latin America and Asia are the key strategies adopted by these players.
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