Global energy drinks market is projected to be driven by growing health consciousness and a hectic lifestyle among consumers over the next seven years. Increasing financial prosperity, growth in professionalism, and rising disposable income levels especially in the emerging countries are expected to aid the market.
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Energy drinks consumption is dominated by sportspersons and younger generation. However, over the recent past, an uptrend in the consumption by the geriatric population is expected to have a profound effect on the market. Such a trend opens up vast opportunities for industry participants to tap into previously untapped consumer segment. Attractive packing, creative advertising, and scientifically proven formulations are projected to provide the companies with a definite competitive edge.
Efficient distributor channel and effective branding play a key role in providing companies with a definite competitive advantage. Agencies such as Food & Drug Administration (FDA) have issued regulations as well as standards that govern the energy drinks market. Stringent regulations, health hazard allegations, and strict government scrutiny are anticipated to hamper the energy drinks market. Growing substitute consumption such as aerated drinks and fresh fruit juices are presumed to challenge global industry growth over the forecast period.
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Creating awareness across multiple consumers sections regarding the benefits and advantages of such a product coupled with scientific literature to back up the claims made by the companies will go a long way in developing the energy drinks market. Innovative product development targeted at the aging demography provides ample opportunities for the industry participants over the forecast period.
Low-sugar energy drinks are presumed to offer the best growth opportunities to the industry participants owing to growing health consciousness, especially among women consumers. Product differentiation and unconventional marketing strategy are expected to critically affect inter-industry competition and throw open ample opportunities for the industry participants. R&D initiatives to develop superior products with additional ingredients to enhance performance promise ample opportunities for industry growth and development.
Major end-user classification for energy drinks includes adults, teenagers & kids, and geriatric population. The market can also be segregated as alcoholic and non-alcoholic energy drinks. Non-alcoholic division is presumed to witness brisk growth owing to several factors such as growing health consciousness and awareness regarding the advantages & benefits of energy drinks.
North America dominated the global energy drink industry over the last recent years followed by Asia Pacific. Emerging regions show promising growth prospects, which attribute to rising disposable income levels, growing population, and increasing health awareness among consumers.
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