The global energy drinks market is anticipated to attain high earnings by 2022, according to a report on Radiant Insights, Inc. It is expected to expand at a phenomenal growth rate over the forecast period (2017–2022). Rising focus on health and fitness among consumers is the major driving factor of the market. In addition, popularity of energy drinks among the millennial demographic is expected to augur well for market demand in the forthcoming years.
Energy drinks are functional beverages intended to induce mental and physical stimulation. It stands as a viable alternative to carbonated drinks, driven by consumer demand for convenience beverages. These drinks contain caffeine or taurine in sufficient amounts to prevent dehydration. Rise in number of diabetics as well as emphasis of low-calorie drinks is expected to provide growth opportunities for the global market.
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Hectic lifestyle and increasing health awareness among consumers is driving demand in the North America market. Nearly 60% males and 40% females in the U.S population are addicted to these drinks. This is expected to bode well for regional market growth. Packaging and clever brand strategies are being used to entice consumers across all demographics.
The worldwide energy drinks market is segmented on the basis of ingredient, product, distribution channel, end user, and region. By ingredient, the market is divided into organic and inorganic. The inorganic segment is expected to accrue maximum revenue by the end of the forecast period due to high market penetration and a large existing consumer base. The organic segment is estimated to be the fastest growing segment due to inclusion of organic or natural vegetables and fruits in daily diets. This segment is expected to exhibit high demand in Germany, India, and China markets due to strict production regulations.
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Product-wise, the market is segmented into alcoholic and non-alcoholic. The non-alcoholic segment is estimated to gain high revenue compared to its counterpart due to consumer awareness of energy drinks. The alcoholic segment is also expected to gain a sizeable share in the market by 2025.
Off-trade and direct selling and on-trade are two major distribution channels in the market. The on-trade distribution channel is expected to perform well on account of long-term relationships between manufacturers and distributors, wholesalers, and retailers. The off-trade and direct selling segment is anticipated for a sluggish growth owing to strict policies regarding collaborations with retail outlets.
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End users in the energy drinks market include athlete, personal, and others. The personal segment is anticipated to exhibit rapid growth during the forecast period. The teenager demographic is expected to show moderate growth within this segment. The athlete segment is projected to exhibit a remarkable growth rate due to end users using these drinks to heighten their performance levels.
Regions covered in the market are North America, Latin America (LATAM), Asia Pacific (APAC), Europe, Southeast Asia, and Middle East & Africa (MEA). North America is the biggest market on account of health concerns and awareness of these drinks. The APAC market is expected to grow robustly over the forecast period due to changing demographics and increasing expendable incomes of consumers. The Europe market is projected to attain strong revenue growth due to clever marketing by local manufacturers.
Prominent market players include Red Bull GmbH; Rockstar, Inc.; Monster Energy; Lucozade; and PepsiCo, Inc.
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About Radiant Insights
Radiant Insights is a market research and consulting company offering syndicated research studies, customized reports, and consulting services. Market research studies are designed to facilitate strategic decision making, on the basis of extensive and in-depth quantitative information, supported by extensive analysis and industry insights. Using a patented and robust research methodology, we publish exhaustive research reports covering a host of industries such as Technology, Chemicals, Materials, and Energy. Radiant Insights has a strong base of analysts, consultants and domain experts, with global experience help for delivering excellence in all research projects.
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