Electric Toothbrush Market Forecast from 2015 till 2025
An electric toothbrush is a toothbrush which performs automatic rotational or side-by-side motions with respect to cleaning the teeth and is powered by electric cells. There are two types of electric toothbrushes: Electric and Sonic. Electric toothbrushes are powered to simulate the motion of hands while brushing and it produces 3,000 to 7,500 motions per minute while rotating. However, sonic toothbrush rotates at 30,000 to 40,000 motions per minute. While, the traditional brushing method produces 300 strokes per minute used by a human being. Ultimately, the major intention of these electric toothbrushes is to remove plaque and keep teeth and gums healthy and clean.
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The ultrasonic toothbrush is a recent technology, which uses ultrasonic waves to clean teeth by removing plaque. These toothbrushes emit ultrasound which operates on 1.6 MHz and 2,400,000 movements per minute. Ultrasonic toothbrushes are approved by Food and Drug Administration (FDA) of U.S. Few electric toothbrushes have pressure sensor feature that prevents an individual from applying extra pressure on teeth, damaging enamel and gums. However, electric toothbrush results into less plaque buildup as compared to regular brushing method. An electric toothbrush is useful for babies or senior citizen population as it requires fewer efforts for brushing in very effective manner.
There are electric toothbrushes such as ORAL-B 7000 and Philips HX9191/06 that are available with Bluetooth enabled technology. It transmits data to toothbrush app in a mobile phone that provides information about pressure applied to the tooth. Generally, the electric toothbrush includes removable brush, motor, gear, outer case, ON/OFF switch, circuitry, and rechargeable battery. “Amabrush” is one of the brands that introduces mouthguard or mouthpiece toothbrush technology that cleans teeth at the same time within few seconds by putting it into the mouth and biting it. An in-built motor is powered by a battery and series of brush heads/bristles are placed on the mouthpiece.
Factors Influencing Market Scenario:
Increase in awareness about oral hygiene to prevent swelling of gums due to rising prevalence of periodontal diseases is expected to drive the growth of electric toothbrush market. Further, the rise in awareness towards oral hygiene among the young generation, introduction of latest Bluetooth enabled electric toothbrush technology, and increasing disposable income in the developing countries are anticipated to evolve the growth of electric toothbrush market.
Moreover, Bluetooth-enabled electric toothbrush can be connected to a smartphone through a mobile application benefits in expanding the production and adoption in end-users, which is expected to provide better opportunities in the upcoming years. However, replacement of traditional brushing method with an electric toothbrush is expansive that limits the adoption of such products, hindering the electric toothbrush market growth. The bristles attached to the head are necessary to replace after every three to five months and such replacements are costly most of the times that restrain the market growth.
Geographically, the electric toothbrush market is segregated in North America, Europe, Asia Pacific, and LAMEA (Latin America, Middle East and Africa). The major growth factors for electric toothbrush market in the North American region are increasing usage due to oral healthcare awareness which is followed by European region. Increasing number of dental cases issues in rural areas in developing countries are expected to contribute the growth factor in Asia-Pacific region in upcoming years. However, consumers from metropolitan cities are trying to adopt electric brushes due to less time consuming with effective cleaning of teeth. Moreover, support from the governmental bodies in the Middle East and few African countries are also attracting an investor to invest in this business which is anticipated to grow this market in future in LAMEA region.
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The major key players in electric toothbrush market are Colgate-Palmolive Company, Panasonic, FOREO, Koninklijke Philips N.V., Procter and Gamble Co., water pik, inc., MornWell, SONIC Chic, Quip, Mouth Watchers, ARM & HAMMER, and Conair Corporation. These players are trying to recognize the needs of the market in developing countries and expanding their strategies to improve business needs.
A company named “Amabrush” introduced a mouthguard or mouthpiece toothbrush that cleans entire teeth at the same time within few seconds by placing a molded silicone component into the mouth and bitten like a mouthguard used for sports. It will be available for pre-order via Kickstarter.
Global Electric Toothbrush Market Segmentation:
By Head Movement:
Rest of Europe
Rest of Asia-Pacific
Rest of LAMEA
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