Louisville, Ky – El Toro has received official notice from the United States Patent and Trademark Office (USPTO) of its second issued patent for IP targeting.
“El Toro is an innovator and creator of original technologies in the AdTech marketplace,” says El Toro CEO Stacy Griggs. “As an innovator, we are very happy that the USPTO has recognized our novel and unparalleled approach to mapping IP addresses to physical locations.”
Patent No. 9,742,727 – Determining and Utilizing One or More Attributes of IP Addresses adds twelve new claims to El Toro’s process for mapping IP addresses to physical locations. When combined with the twenty claims in El Toro’s previous patent, US 9,515,984B1 – Determining and Utilizing One or More Attributes of IP Addresses, it allows El Toro to further its position as the leader in one-to-one IP targeting of homes, businesses, and venues.
David Stadler, Co-founder and VP of Ad Operations for El Toro added, “We have proven to our clients and partners that IP addresses are a much more accurate method of targeting digital ads than cookies or other legacy AdTech tools. With superior targeting and enhanced attribution measurement, we have the best toolset for targeting digital ads to homes, businesses, and venues.”
In addition to these two issued patents, El Toro has five other patent-pending innovative tools and processes to further revolutionize AdTech.
El Toro uses Louisville patent attorneys Middleton Reutlinger to perform its patent work.
About El Toro:
Louisville, KY-based El Toro is a privately-held Advertising Technology (AdTech) company that has developed and patented processes to target digital advertising via Internet Protocol (IP) addresses. This data is used to hyper-accurately target individuals or various groups of people based on location. El Toro provides targeted digital advertising and account-based marketing to many high-value locations including households, hotels, college campuses, stadiums, convention centers, government buildings, and more. The El Toro technology is utilized by businesses of every scale from small automotive dealerships to the Fortune 50.
El Toro has grown over 200% annually since its founding in 2013 and employs over 70 employees in Louisville and throughout the country. El Toro was selected as a Best Place to Work in Louisville for the third time in a row in 2017 by Louisville Business First.