Effective Communication: The Tool of Loyalty

Two things I long to see strengthened in my organization are better communication and a more earnest display of loyalty. Loyal behavior should be displayed not only by the top management but throughout the whole organization. Author Northouse explains that “Effective leadership offers when the communication between leaders and subordinates is characterized by mutual trust, respect, and commitment.”[i] 

Sometimes information doesn’t make its way down the chain to the subordinate levels. Many times valuable information is held by someone intentionally or unintentionally because one may feel that specific information should be on a need to know basis. Subordinates may feel excluded and perhaps untrusting to management. This behavior erodes trust and loyalty within the company.  To resolve this communication problem in my organization, we established a system of feedback that ensures the messages is received at the lowest levels. Two-way communication is always the best methodology to ensure trust is developed which led to loyalty in our employees. Discussions don’t have to belong only consisted and with meaning.

Developing relationships is another important example,  I use to think of going to the dentist like many us was an unpleasant experience, especially when it involved a tooth extraction or an annual in-depth cleaning appointment.  However, my present experience is quite different.  My dentist always communicates to me the procedure which I am about to undergo, this establishes rapport between the professional and the patient.  The dentist details the procedures and gives me the option to continue the procedure or not.  My consent signifies trust in their abilities and in the mutual concern about my well-being before digging into my mouth.  This communication removes all perceived ideas and knowledge I have about the unknown.  Your employees not knowing what to expect will fear the unknown and will act on their misconceived knowledge, which can be far from the truth. Management must form relationships with their employees before implementing an action.  Just as the dentist formed that trust relationship with me so managers and leaders must establish a relationship with employees.  Promoting an atmosphere of collaboration creates trust and loyalty.

It’s a well-known fact that when employees become loyal to the company, they become dedicated and willing to work harder towards the fulfillment of the company mission and priorities. They are eager to take on and complete those extra tasks and projects.  I believe employees see themselves as stakeholders in the company’s overall success.

[i] (Northouse, 2004)

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