Industrial journalist, Thomas R. Cutler recently discussed the retail trends in e-commerce and future implications for manufacturers. Although brick-and-mortar retail comprises more than 90 percent of total retail sales, e-commerce is expected to grow between 8 to 12 percent in 2017, while brick-and-mortar retail is expected to grow at just 2.8 percent. The brick and mortar companies facing the most drastic impact are J.C. Penney, Kmart, Macy’s, and Sears which are all closing stores this year and the future for these large department stores look bleak.
Many successful online brands are moving into brick and mortar; although this seems counter-intuitive, the expansion of these omnichannel e-commerce companies, wish to strengthen their relationships with customers and provide greater flexibility. These expanding e-commerce companies include, Amazon, Bonobos, Warby Parker, Athleta, Modcloth, Casper, Blue Nile and JustFab. These companies have excelled at differentiating themselves by creating experiences that bring the best aspects of online and offline shopping together.
Retailers are using mobile devices to offer a new shopping experiences These apps on mobile devices can be enabled to convert any surface into a point of commerce. This new technology allows the advanced logistics and supply chain in the background to take over and get goods to shoppers through the quickest channel possible.
About TR Cutler, Inc.
TR Cutler, Inc. was founded nearly twenty years ago by Thomas R. Cutler. Cutler is the President and CEO of Fort Lauderdale, Florida-based, TR Cutler, Inc., (www.trcutlerinc.com), the largest manufacturing communication firm worldwide with four dozen industry experts and thought leaders on staff. Cutler maintains extraordinary relationships with clients, journalists, editors, economists, trendsetters, and key business leaders worldwide and has become a key resource for those writing about the manufacturing sector. Cutler founded the Manufacturing Media Consortium in 1999, which now has more than 6,000 global members including journalists, editors, publishers, and economists, worldwide writing about trends, industrial data, manufacturing case studies, material handling profiles, and robotics feature articles. Cutler works with thousands of media outlets to expand the coverage and importance of the manufacturing media coverage.
Cutler has authored more than 6,000 articles for a wide range of manufacturing periodicals, industrial publications, and business journals each published in leading monthly trade magazines, B2B periodicals, blogs, and marquis publications globally. Cutler is the most published freelance industrial journalist worldwide, and more than 3500 industry leaders follow Cutler on Twitter daily at @ThomasRCutler.
Company Name: TR Cutler Inc.
Contact Person: Thomas R. Cutler
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Address:3032 S. Oakland Forest Dr. S-2803
City: Fort Lauderdale
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