With the emerging technology, e-commerce is not a new word that is known in today’s world. E-commerce of agriculture products is a method where buying and selling of agriculture products and services are carried out electronically with the use of devices linked together over inter network protocols and standards.

Increasing investments to drive the growth of the market to a certain extent

Growing needs towards curtailing supply chain downsides have encouraged various entrepreneurs to bank upon e-commerce of agriculture products to coexist with escalated food demands and shifts of rural population to urban and suburban regions. This has influenced service providers to make reasonable investments towards the development of apt platforms that support the global market. Moreover, increasing dependence of social media and mobile marketing are attributed for the growth of the global e-commerce of agricultural products market.

However, market products require technical expertise to use the latest technologies, which is expected to hamper the growth of the market.

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Key benefits of trading online agricultural products

There are a number of factors that drive the growth of the market. In addition, trading online has immense benefits that are attracting manufacturers to trade online, including:

l E-commerce of agriculture products gives organized and central trading

l It has access to a wide range of consumers and a wide reach to sell and buy products across the globe.

l High trading volume can easily be operated

l Additionally, trading online deals with quality and standardized products.

Factors that hinder the growth of agricultural products E-commence in China

The Asia Pacific is projected to show a lucrative growth over the coming years, with China contributing to the largest market share, regionally. However, the market in China is at a fast pace, and the overall level is still lower than in Europe and other developed countries. China is expected to grow substantially over the forecast period. E-commerce in China is mainly driven by agriculture products from Alibaba and JD, which holds 80% of China’s market, exhibiting lucrative growth potentials.

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However, in North America, especially the U.S. will play an important role in the growth of the market. It is anticipated that any changes from the U.S. might affect the rising development trend of the market products in the region.

Taking into consideration, the obstacles that are hindering the growth of the market are the growth of agro-products, lack of technical expertise, the high cost of e-practices, lack of benefits, the fewer number of e-agro companies, lack of security, lack of legal framework, and less number of end-users.

The government across the world is focused on strengthening the policy and financial support to develop the agriculture branding construction and system enhancement for the growth of the market. Moreover, the government should further focus on the quality monitoring on agriculture products, expanding its influence on an active marketing campaign, thereby maintaining its reputation.

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