Prolific & renowned designer/painter Art Noor’s path breaking work- a monumental LED show created by his paintings of the ‘99 names of Allah’, is being displayed on the world’s largest tower – Burj Khalifa, located in Dubai.
This was a vision he had worked on for many months while responding to an open call for global competition, His entry was selected from hundreds of submissions made by leading multimedia designers and artists from all over the world.
On the first evening of Ramadan, considered a holy month of fasting by Muslims all over the world, his vision becomes reality, as the gigantic show unfolded while playing to a specially mixed music track, made with the spirit and sensibility of the region.
The Show mesmerized the audience was a runaway success on the social media with its videos started showing up on the social media everywhere. The video posted by the official Burj Khalifa Facebook page went beyond the Million views within weeks, made possible by active engagement and sharing by the audience. It is expected to be triple that number by the end of the month.
On being asked about his thinking behind undertaking such a project without any financial reward, he replied “I do art for heart’s sake. This was something I wanted to do and I am thankful for my selection to do this important painting on the world’s largest tower with Asma ul Husna (the beautiful 99 Names of Allah) in the holy month of Ramadan.”
Originally from New Delhi, India, Art Noor arrived in the UAE from the US at the beginning of the millennium as a sabbatical from a highly successful career in advertising. He just wanted to reinvent and be away from the corporate and media world, for a few months. During this period he took to painting, after a long gap since his childhood, when the age of 10, he spent his whole of summer holidays making a huge oil painting of a couple of square meters.
But then, he made a choice which is often thought about many but few have the courage to do it. He gives up his career to concentrate full time on painting. His journey wasn’t easy after letting go of the perks of a successful advertising career. But he doesn’t regret it because it was something he wanted to do.
The challenge of finding the niche for his work was another challenge, which he had to face. UAE is a multi-cultural society with population from all corners of the planet. He didn’t want to be confined to a particular style or a tag and wanted to be just true to his what his thoughts and feeling were. And he found it through spirituality. Which has been a driving reason for his sabbatical and the quest involving introspection and search for the truth.
“There is a direct relationship between art and spirituality and everyone has a certain part of their brain wired for natural spirituality irrespective of the faith they may follow or born into.” He says. “I communicate to that core, within all of us.”
Art Noor’s first solo exhibition was organized by the Directorate of Art Sharjah, in 2004. Ever since he has been having solo exhibitions at some of the most high profile locations, Including World Trade Center Abu Dhabi and Dubai, Sofitel, Sheraton, St Regis and now the Dubai Mall.
His current exhibition ASMA is on at one of the world’s largest malls, The Dubai Mall. Consisting of 99 Paintings in various media, depicting his favorite subject of 99 Names of Allah.
He has also been painting the abstracts based on the verses of love by Rumi, the poet, who he considers his spiritual mentor and artistic inspiration, who famously said “On the path of Love we are neither masters nor the owners of our lives. We are only a brush in the hand of the Master Painter.”
For more information, visit: ArtNoor.com