Digital assistants with their ability to assist users by use of intuitive natural language interface and rapid development are witnessing significant market growth. Number of users of this technology are growing steadily and a variety of characteristics of digital assistants are major contributors to advancement. These characteristics include – use of natural language, potential for personalization, capacity for integration and ability to improve productivity.
Market Research Future (MRFR) has published a report that contains extensive analysis of the digital assistant market and the various factors that affect or encourage growth during the forecast period of 2017 to 2023. MRFR has predicted considerable growth of this market during the forecast period due to the convenient nature of the technology coupled with demand and adoption of intelligent technology.
Applications for digital assistants are growing regularly. They are increasingly being used by consumers to make online shopping a seamless experience. While digital assistants have been more widely used on personal smartphones, they are moving onto use in wearables, televisions and smart watches to name a few. The technology is now finding applications in enhancing customer service experience, healthcare and other industry verticals. The aforementioned are expected to facilitate significant growth for this market.
The Digital Assistant Market is underdeveloped and is expected to grow parallel to artificial intelligence (AI). Integration of AI and IoT devices with digital assistance is likely to be one of the strongest motivators for growth during the forecast period.
Major Key Players:
Eminent market players that contribute to the competitive landscape and development of this market include Artificial Solutions, Apple Inc., Samsung Corporation, Microsoft Corporation, Google Inc., Baidu Inc., Amazon Inc., Facebook Inc., Nuance Communications, Cisco Systems Inc., and IBM Corporation among others.
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MRFR’s report evaluates the market by segmentation so as to provide a comprehensive overview of the market. This has been done on the basis of deployment, product and applications.
- Based on deployment, the market has been segmented into on-cloud and on-premise.
- Based on product, the market has been segmented into Apple’s Siri, Google Assistant, Amazon’s Alexa, Microsoft’s Cortana and Samsung’s Bixby. Amazon’s Alexa, possesses the largest market share due to its compatibility for use across various applications. Meanwhile, Samsung’s Bixby is expected to grow considerably due to the release of new updates that make the digital assistant more efficient.
- Based on applications, the market has been segmented into smartphones, wearable devices, smart homes and T.V.s.
Segmentation of the market on the basis of region includes North America, Europe, Asia Pacific (APAC) and Rest of the World (ROW).
North America leads the global digital assistant market, this is attributable to the developments in relevant technology, presence of robust network architecture and swift adoption of modern technologies. There is a strong presence of market leaders in this region and the ongoing research and development of this technology will drive growth during the forecast period.
Asia Pacific is projected to be the fastest growing region owing to the continual improvement of network and related infrastructure. The region is witnessing a growing adoption of cloud based services, this is expected to be a strong motivator for growth. Additionally, the availability of a massive consumer population is prompting major market leaders to offer digital assistant capabilities in this region.
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Latest Industry News:
Tech titan Amazon is launching the new additions to their smart home technology collections and is looking to target children with its products. The Echo Dot Kids Edition, is a child-centric version of the company’s Echo smart speaker. The product aims to provide parents with peace of mind while knowing that their children are receiving appropriate content and asking questions that will add to their learning experience. New features include, the option to turn off voice purchasing, and the ability to customize the product so that the child cannot talk to Alexa during homework or bedtime.
After agreeing to integrate their digital assistants last year, Microsoft has just launched a limited beta test of its integration with Amazon’s Alexa. In the recent Microsoft conference there was a live demo of using one assistant to access the other to complete tasks. Cortana has been developed to efficiently help users manage their lives meanwhile, Alexa has strengths in managing smart homes. Combining data between them to enrich user experience allows the two companies to work together to gain access to each other’s customer bases.
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