Digital Asset Management Software Market 2018 Leading Growth Drivers , Global Share, Emerging factors, Trend, Segmentation and Forecast to 2022

“Digital Asset Management Software Market”
Digital Asset Management Software Market Information, by Deployment (On premise, Cloud), by Application Areas (Entertainment industry, BFSI, Education), by End Users (Small organizations, Medium organization, Large organizations) – Forecast 2016-2022

Market Highlights:

Digital Asset Management Software offers an effective solution for organizations to share, store, organize, find and retrieve the digital files within the organization of from outside when needed. As the number of companies around the world are increasing and adopting new technologies and system for the data management, DAM software becomes a quite effective option to them. According to a recent study report published by the Market Research Future, The global market of Digital Asset Management Software is booming and expected to gain prominence over the forecast period. The market is projected to demonstrate a spectacular growth by 2022, surpassing its previous growth records in terms of value with a striking CAGR during the anticipated period (2016 – 2022).

One of the upcoming trends gaining traction is the increased adoption of analytics to manage digital assets. Digital asset management (DAM) software use analytical tools to manage digital assets in organizations. Digital content can be analysed using these tools for key business decision-making processes.

It is observed that the cloud deployment segment is projected to grow at the highest growth rate during the forecast period, due to the cost benefits and speed of deployment offered by cloud as compared to on-premises. However, the on-premises deployment segment is expected to account for the largest share of the market in 2017, as large enterprises prefer to store and manage their vital digital assets in their own infrastructure.

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Major Key Players

Oracle Corporation (U.S.),

Adobe Systems (U.S.),

IBM Corporation (U.S.),

HP (U.S.),

Cognizant Technology Solutions (U.S.),

EMC Corporation (U.S.),

CELUM (Austria),

Widen (U.S.)

Celartem Inc. (U.S.),

MediaBeacon Inc. (U.S.)

Digital Asset Management Software Market offers an effective solution for organizations to share, store, organize, find and retrieve the digital files within the organization of from outside when needed. As the number of companies around the world are increasing and adopting new technologies and system for the data management, DAM software becomes a quite effective option to them.

Industry News

In May 2016, CELUM released the new update of its DAM software which will help in brand managers, sales representatives and photographers.

In February 2016, Celartem Inc. released the update of its DAM software for workgroup and organizations of all sizes.

March 21, 2017 – Adobe unveiled Adobe Experience Cloud, a comprehensive set of cloud services designed to give enterprises everything they need to deliver exceptional customer experiences. Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud Platform, leveraging Adobe Sensei’s machine learning and artificial intelligence capabilities. And because it’s from Adobe, Experience Cloud integrates with Adobe Creative Cloud and Document Cloud.

19 Apr 2017: IBM announced that international advertising and marketing agency Anomaly has adopted Aspera SaaS Platform along with Aspera Drive to power global creative collaboration and scalable digital asset management.

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Digital Asset Management Software Global Market   – Competitive Analysis

The market of Digital Asset Management Software appears to be highly competitive. To maintain their market position and to drive the market growth, various dynamic and diversified international organizations, domestic organizations and as well as new entrants form a competitive landscape. Market leaders are innovating continuously and increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development and cost-effective product portfolio. Major players are investing on internal R&D and, most of all, in acquiring other firms.

Market Segmentation:

Segmentation by Component:  Comprises solutions and service.

Segmentation by Application: Comprises enterprise, marketing, broadcast and publishing.

Segmentation by Deployment Type: Cloud and On-premise.

Segmentation by Organization Size: Media and Entertainment, BFSI, Consumer Goods and Retail, Manufacturing, Healthcare, Education, Travel and Tourism and Others

Segmentation by Region: North America, Europe, Asia Pacific, Rest of the World.

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