Eyelash growth serums are used by the patients who suffer from Hypotrichosis or thin, inadequate eyelashes. These agents are clinically tested and customer-verified, they are a high-performance serum that promises to enhance the appearance of eyelashes within just a few weeks of regular and correct application. There are numerous enhancing agents, which are present in the market. These eyelash growing products are available in stores or online, except some like LATISSE, which requires a doctor’s prescription. LATISSE is the only FDA approved first prescription treatment for hypotrichosis (inadequate eyelashes).
The global eyelashes enhancing agents market is expected to grow at a CAGR of 5.83% during the forecast period 2017-2023.
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Major Players in the Eyelashes Enhancing Agents Market
Some of the key players in this market are Estee Lauder, Allergan Plc., Rodan & Fields, LLC, Skin Research Laboratories, ATHENA COSMETICS, INC., Grande Cosmetics, LLC, and Beauty Essentials LLC.
The global eyelashes enhancing agents market consists of four regions: the Americas, Europe, Asia Pacific, and the Middle East & Africa.
The Americas account for the major share of the market owing to the presence of the leading market players, increasing awareness for eyelashes enhancing agents and high healthcare expenditure. People in this region are health conscious that leads to the increasing healthcare spending. To improve the quality of products in the cosmetic industry, the demand for the advanced and better eyelashes enhancing agents has increased. Moreover, an overdose of various anti-cancer drugs causes loss of eyelashes.
Europe accounts for the second largest market, which is followed by Asia Pacific. Europe consists of two regions namely Western Europe and Eastern Europe. Western Europe holds the major share of the market, which is majorly contributed by Germany, the U.K., and France. Moreover, major driving factors for the market are increasing the prevalence of eye inflammations such as madarosis and blepharitis, growing cosmetic industry, and well-developed technology.
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Asia Pacific is the fastest growing eyelashes enhancing agents market. Increasing need for better eyelashes enhancing agents, rapidly improving technology in the cosmetic industry, and the presence of huge opportunities pool drives the growth of this market in Asia Pacific region.
According to WHO, in 2013, the per capita healthcare expenditure in Australia was USD 6,110, which was followed by Japan with USD 3,966. The healthcare spending in China is expected to grow at a rate of 8.8% during 2015-2018. Increasing healthcare expenditure, growing demand for eyelashes enhancing agents and increasing applications of eyelashes enhancing agents in repairing damaged eyelashes, and presence of huge opportunities for the development of this market has paved way for the market growth. Furthermore, developing healthcare sector and increasing government support has fuelled the market growth.
On the other hand, The Middle East & Africa holds the least share in the market owing to the presence of poor and slow developing countries, especially, in the African region. The market is segmented into the United Arab Emirates, Saudi Arabia, Oman, Kuwait, Qatar, and Rest of the Middle East & Africa. In the Middle East & Africa, the healthcare spending has increased during last few years owing to increasing awareness about development in the healthcare sector.
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The global eyelashes enhancing agents market is segmented on the basis of types, application, and content. On the basis the types, it is segmented into curling, lengthening, volumizing, and others. On the basis of the application, it is segmented into repairing damaged eyelashes, nourishing, and others. On the basis of the content, it is segmented into bimatoprost, lash-building serum, skin care ingredients, herbal remedy, isopropyl cloprostenate, enhancer serum, and others. The skin care ingredients are further segmented into polypeptides, biotin, panthenol, and others.
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