Fashion brand Denim Project is revolutionizing the industry by producing garments that are made from 98% denim waste. The creator, Jesper Kejser launched a Kickstarter campaign to raise USD 177,000 by September 8, 2016. Funds received will be used to purchase machinery, source wasted fabric for production and create the base materials.
Jesper has been in the fashion industry for almost 20 years. He has worked with some of the best retailers and brands in Denmark and around the world. About three years ago, Jesper became aware of just how much of a negative impact the textile industry is contributing to the environment. The production of virgin textile materials, such as cotton, creates numerous ecological damages that are detrimental to the land and water supply, especially when pesticides are applied. There’s an overwhelming amount of usable/reusable waste being created by the fashion industry as they consume precious resources while generating pollution. Up to 15% of fabric intended for clothing are wasted during the cutting process. The estimated waste can provide every person on the planet three new T-shirts per year. This waste also contains enough water that could have supplied 25 million people annually, which equates to 38.5 billion liters of fresh water.
The Denim Project was founded to make a change by creating garments by cutting waste. It is the most resource neural denim label in the world. All the fabric that have been discarded by expensive brands will be sorted by color, re-fiber, and spun into yarns. Then Denim Project will add 2% stretch to the 98% wasted fabric and design a brand new line. Not only will the company focus on saving the Earth’s natural resources, but provide stylish denim at a fair price. The goal is to dress the world while doing good.
“The purpose of my engagement in Denim Project has, from the start, been to change our production, to show how ‘easy’ it is. How easy it is to save water and the environment. My dream is to set a positive footstep within my reach. I think that should be the goal for everyone. Especially the ones fortunate enough to have kids.” ~ Jesper Kejser, CEO of Denim Project
To learn more about how the success of this project can help save 183,000,000 liters of fresh water, visit the Kickstarter campaign. Click here to make a contribution. Backers can choose from a number of attractive rewards. Perks will be delivered by February 2017.
This is an incredible opportunity to be a part of a special project! Help the campaign reach its goal by sharing this on Facebook, Instagram, and other social networks. The more people know about this, the more support the campaign will receive.