DATE CORRECTION: Business Funding Not as Difficult as You May Think — The first and only “how-to” for Winning Business Financing

Mastering the Money Maze: 10 Secrets to Winning Business Financing by Diane Weklar is a vital must read for any business or startup venture trying to fund expansion. The book details how to find the money, and most importantly, how to get it! It launches June 25th on Amazon.

Riverside, CA, June 24, 2014 — When Diane Weklar, CEO of the Weklar Business Institute, began her career, small to mid-sized business loans were not so difficult to acquire. But with today’s volatile and ever changing economy, times have gotten tough for those entrepreneurs who want to grow their businesses. Diane Weklar’s #1 bestselling book, Mastering the Money Maze, 10 Secrets to Winning Business Financing, not only makes the process possible but much easier as well.

It takes money to start and grow a business. While large corporations are awash in money, small and mid-sized businesses (SMBs) are struggling to survive.  Since 1977, SMBs created three million jobs annually. Today, SMBs are not obtaining financing to grow their businesses and, in turn, this has choked off job growth and slowed the economy.

The financing issues of SMBs have increased:

  • Women own 30 percent of businesses yet receive only 5 percent of equity investment
    • – Plus women’s loan approval rates are 20 percent lower than for men
  • Most investors are funding the young entrepreneurs
    • – Yet 21 percent of new business formation belongs to the 55 to 64 age group
    • – The 25 to 34 age group creates only 7.2 percent of new companies
  • Minority business owners have difficulty getting financing at all stages of growth
    • – Minority business owners represent 22 percent of all new businesses

Packed with powerful insights, tools, and practices, Mastering the Money Maze is a potent resource for aspiring, emerging, and seasoned business leaders alike. Covering the who, what, when, where and how of winning business financing, Weklar takes the pain out of the process and delivers a step-by-step plan for success.

Sophia Brooks, CEO of Global Learning Partners, Inc. said it best: “Mastering the Money Maze demolishes the myth that small business owners cannot obtain business financing. This is much more than a ‘how-to’ book. It is a road map to success for small business owners to obtain financing for growth. This information levels the playing field for small businesses, helping them to attract the attention of lenders and investors and exponentially increase their possibility for success.”

Diane Weklar, the CEO of the Weklar Business Institute, has been helping businesses ignite growth and profits for 25 years. She grew up in a family business and became a serial entrepreneur, creating companies in the business services, technology and professional services arenas. Her mission is to help small businesses—the true job creators–accelerate their growth by helping them get the money they need to expand their businesses and the economy.

Diane wrote Mastering the Money Maze: 10 Secrets to Winning Business Financing, to provide practical insight for business owners and managers who need to raise capital.  She shares the secrets that lenders and investors really want and coaches readers on how to present themselves as the ideal company to invest in.

Diane focuses on the tips, techniques and strategies that help businesses navigate the treacherous maze of the financing process. Financing sources want to fund well-run businesses. With her unique combination of industry knowledge, Diane’s forte is helping businesses synchronize strategic goals with business functional areas to achieve peak performance.

About :

Diane is CEO of the Weklar Business Institute, ( which provides online and onsite training and coaching on a variety of services to businesses, including strategic execution, performance optimization, integrated marketing solutions, and obtaining capital. She has an MBA in Finance and Marketing and a B.A. in Economics, and is an adjunct professor at the University of Redlands. She writes and speaks extensively for many trade and professional organizations ranging from the American Bar Association to the American Marketing Association to the National Association of Women Business Owners.

Media Contact
Company Name: Weklar Business Instititute
Contact Person: Diane Weklar
Email: Send Email
Phone: 443.824.4573
City: Riverside
State: CA
Country: United States