The implementation of customer analytics solution by both small and medium enterprises is increasing rapidly, especially one into retail sector. The customer analytics is gaining demand as organization seek to improve their business growth by shifting from on-premise to cloud based. The initial low cost, saving amount spent on infrastructure, automatic software upgrading and seamless integration is driving the market of cloud based customer analytics market.
On the basis of regional analysis, the market is segmented into North America, Europe, Asia-Pacific and Rest of the World. North America region is generating highest market share in the customer analytics market owing to better network infrastructure, digitization and higher technology implementation. Digitization in North America is mainly due to the invention of advanced technology and economies benefitting from it. North America region is leading due to presence of major players from the region in the customer analytics market.
The Customer Analytics Market is expected to grow at approximately USD 7.3 Billion by 2023, at 15% of CAGR between 2017 and 2023.
Major Key Players:
- Actuate Software Corporation (U.S.),
- Angoss Software Corporation (U.S.),
- Fair Isaac Corporation (Fico) (U.S.),
- IBM Corporation (U.S.),
- Oracle Corporation (U.S.),
- Pitney Bowes (Germany),
- SAS Institute (U.S.),
- Teoco Corporation (U.S.),
- Verint System (U.S.),
- SAP AG (Germany)
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The regional analysis of customer analytics market is being studied for region such as Asia pacific, Americas, Europe and Rest of the World. North America region account for highest market share in customer analytics market owing to presence of major players in the region and adoption of customer analytics solution by small and big enterprises.
Countries such as US and Canada contributes large amount of revenue in the customer analytics market in the region. Asia‐Pacific region is expected to be growing at the highest CAGR.Enterprises in the region are investing huge in customer analytical tools to improve business efficiency and productivity and growing e-commerce company in the region is boosting the market in the region.
Study Objectives of Customer Analytics Market:
- To provide detailed analysis of the market structure along with forecast of the various segments and sub-segments of the customer analytics market.
- To provide insights about factors affecting the market growth.
- To analyze the customer analytics market based porter’s five force analysis etc.
- To provide historical and forecast revenue of the market segments and sub-segments with respect to four main geographies and their countries- North America, Europe, Asia, and Rest of the World (ROW).
- To provide country level analysis of the market with respect to the current market size and future prospective.
- To provide country level analysis of the market for segment on the basis of solution, service, deployment, organization size and vertical.
- To provide strategic profiling of key players in the market, comprehensively analyzing their core competencies, and drawing a competitive landscape for the market.
- To track and analyze competitive developments such as joint ventures, strategic alliances, mergers and acquisitions, new product developments, and research and developments in the customer analytics
Customer analytics market for segment on the basis of solution, service, deployment, organization size and vertical.
Customer analytics Market by Solution:
- Data Management/Exact Transform Load( ETL)
- Analytical Tools/Modules
- Social Media Analytical Tools
- Voice Of Customer (VOC)
- Web Analytical Tool
Customer analytics Market by Service:
- Professional Service
- Support And Maintenance Services
Customer analytics Market by Deployment:
Customer analytics Market by Organization Size:
- Small & Medium Enterprises
- Large Enterprises
Customer analytic Market by Vertical:
- Government & Defence
- IT & Telecommunication
- Travel & Hospitality
- Transportation & Logistics
- Media & Entertainment
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- Investors and consultants
- System Integrators
- Government Organizations
- Research/Consultancy firms
- Technology solution providers
- IT Solution Providers
Table of Contents
1 Market Introduction
1.2 Scope of Study
1.2.1 Research objective
1.3 Market Structure
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