Up is a smart social network that learns about the types of posts users prefer to read and uses this information to build a news feed customized for individual preferences. Up removes the posts that users do not want to see and puts more of the user’s desired information in his or her feed by recording average reading time then comparing that time to the amount of time spent reading individual posts. Using this information, Up builds a platform of posts based on topics for which readers show a preference. The more a reader uses Up, the better the platform becomes at targeting particular posts and ads.
Up is a boon to advertisers, who can target ready-to-purchase customers with specific ads designed to appeal to their immediate preferences. Furthermore, advertisers can use the information gathered from these ads to refine their content by determining how many words users read before getting bored, what parts of these ads have the most impact on users, and how potential users respond to various ad formats. Using this valuable information, advertisers can now have easy access to data that will help them uniquely target the audiences they wish to reach.
The Kickstarter campaign, located at https://www.kickstarter.com/projects/2004037001/up-0, offers pledge levels of both $25, which includes access to beta testing and free updates from the Up Social Network, and $100, which includes free advertising on Up.
For more information on the various pledge levels and associated rewards, visit the Kickstarter page.
About Up Social Network:
Up is a social network that is personalized and targeted to users based on their responses to content. Up uses data such as the amount of time users read a certain ad or article to refine the feed for individuals for truly customized content. Now, the creator of the Up Social Network has launched a Kickstarter campaign to pay for development and distribution of this unique platform.
Company Name: Up
Contact Person: Melvin Lee Bethay
Email: Send Email
Country: United States