The online traffic for the year jumped from 25 million to 250 million based on combined mobile and desktop logging. “Craftsvilla’s tremendous growth is testimony to what we have always believed in; providing quality products at affordable prices,” says Manoj Gupta, Co-founder of Craftsvilla.com. “We are increasingly attracting customers from Tier 2 and 3 cities, and there has been a 30% to 50% rise in transactions,” he adds.
Crafts villa is focusing on customer browsing experience and customer service this year. In a bid to enhance their merchandising mix, they are also partnering with unique brands to offer their customers a wide selection of curated products. “We have clocked sales from 12000 unique pin codes in 2015, and hope to double that this year,” added Manoj.
The online store has introduced a number of new products and categories in the recent times with the aim to reach out to a wider audience. Natural skin care products including skin friendly soaps and lotions, accessories like pagdi (turban) and handicrafts like Madhubani painting are few of them.
The company is aiming to continue their focus on expanding sellers and products on their platforms. The company already has 25000 vendors and aims increase this number by engaging with cottage industry and MSMEs in regions across the country.