After the boom demonstrated by craft beer market globally, the market for craft cider is thriving. The consumers are embracing craft cider owing to its natural fermentation and production which requires minimum use of additives. There is a shift towards a healthier beverage, therefore, fueling the growth of global craft cider market. Consumers are embracing the innovative and unique varieties and flavors marketed by the players leading to a fierce competition among them. Other factors responsible for the growth of market are increased disposable incomes of consumers, extensive awareness, preference for non-alcoholic beverages, longer shelf life of these beverages, surge in demand for fermented beverages, etc.
Factors such as expensive raw materials required for production, sugar concentration, etc. can negatively affect the growth of the market.
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The global competition among the players of craft cider market is characterized by mass market penetration. The beverage-savvy consumers are opting for local ciders, making way for local breweries to have a grip over the market. Local, national, and international players are investing significant amounts for product marketing, latest technology, product development, etc. The market operators are focusing on product innovation to build a strong product portfolio and retain its consumers in the long run. The introduction of varied craft ciders in different flavors is accelerating the competition in the market.
Some of the key players of the market profiled in MRFR’s report are Molson Coors Brewing Company (U.S.), Citizen Cider (U.S.), Angry Orchard Cider Company LLC (U.S), Rekorderlig (Sweden), Ardiel Cider House (Canada), Polabský Mošt S.R.O. (Czech Republic), and, California Cider Company (U.S.).
On the basis of source, the market has been segmented into apple, pear, lime, cranberry, mixed fruit, and others. Owing to vigorous awareness about the health benefits of apple craft cider, it is presently dominating a major share of the market. The changing preferences and growing awareness tend to shift a major portion of demand towards pear cider in the next couple of years.
On the basis of type, the craft cider market is segmented into dry cider, sweet cider, sparkling cider, still cider, and others. Sparkling cider accounts for key share in the market while share of still cider will be thriving at a steady pace during the assessment period because of changing consumer preferences.
On the basis of packaging, the craft cider market is segmented into bottle, cans, and others. Among all major packaging type, the bottle segment is dominating the market owing to factors like convenience in consumption, easy storage availability to avoid contamination, etc.
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On the basis of region, the global craft cider market has been segmented into North America, Europe, Asia Pacific, and, Rest of the World (RoW). North America is leading in terms of global market share due to factors such as establishment of local breweries, favorable regulations by governing authorities in some regions, increased consumption and production, rise in demand for craft cider over the years, etc. Moreover, the presence of countries such as the U.S. has been a propelling factor of market growth in the region as the lifestyle of the people there is intensifying the demand for craft cider beverages.
Europe holds the second spot among others in the growth of the global craft cider market due to the growing health consciousness of the consumers. The natural and organic material used for the production of craft cider are driving the growth of the market in Europe. Some of the factors that can be credited for a globally thriving market are organic nature, preservative free beverages, etc.
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