Study Objectives Craft Beer Market – Overview
Craft beer is a traditionally brewed beer produced in small batches or quantities as compared to conventional beer. Craft beer breweries such as microbreweries and regional craft breweries are dedicated solely to the production of this type of beer. Though beer has been around from quite a while its popularity is enough to rival that of wine. The craft beer industry along with it also continues to grow with patrons appreciating its brews as compared to those offered by big beer companies.
Craft beer consists of traditional ingredients like malted barley, in some cases non-traditional ingredients are added to create distinctiveness. According to a recently published Market Research Future report, globally the market for craft beer is estimated to grow at the rate of about 7.02 % from 2017 to 2023. Despite these forecasts, the beer industry around the world is undergoing change. Since evolving from a highly niche segment, craft beer has now become an important part of driving the demand for the beer segment around the world. This shift in the position of craft beers can be attributed to the shift in the preferences of beer consumers and also a degree of change in the accepted qualities of a good brew. Due to this, there has been an emergence of a large numbers of craft breweries around the globe that are experimenting with different product types while catering to a diverse group of consumers.
Some of the trends that are contributing to the growth of this sector include factors such as increase in exports for craft beers worldwide, increase in the number of craft brewery memberships to name a few. Increased demand for flavored beverages and acceptance of beers as a social drink along with improvement in the distribution of craft brews has added to the growth of this sector. Availability in a large number of substitutes, unconsolidated producers of craft brews restrict the producer to gain real advantage in a highly competitive industry.
Latest Industry News:
23rd August, 2017 Indian craft beer maker Bira has gone global, taking the 2 year old craft beer brand Bira 91 to global markets. The company has announced plans to open distribution network in five overseas markets.
3rd May, 2017 Anheuser-Busch InBev has acquired North Carolina-based Wicked Weed Brewing thereby adding another craft brewer to it’s product portfolio.
6th June, 2017 Molson Coors has signed a 10-year import deal to allow it to import, market and distribute the Mexican-made Sol brand to the U.S. market.
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With the entry of new industry players in the global craft beer segment, a trend of solid, volume-driven growth has been observed in the market with the addition of new and advanced product types in the segment. Companies are aiming to capture & solidify their share of the market segment, by competing and experimenting with various advantage points. The best long-term growth opportunities for this sector can be captured by ensuring ongoing process improvements and financial flexibility to invest in the optimal strategies. Constant improvements in R&D strategies have to be devised so as to ensure better product quality. Ale dominates the market, but however due to rising demand for innovative beer, lager beer is projected to grow at a highest CAGR. Malts also dominate the market, however hops will be highest growing segments.
The key players profiled in the Craft beer market are as Boston Beer Co. (U.S.), Yuengling & Son Inc. (U.S.), New Belgium Craft Brewery (U.S.), Deschutes Brewery (U.S.), Bell’s Brewery (U.S.), Duvel Moortgat USA (U.S.), Sweetwater Brewery (U.S.)
Reasons to buy
- The study includes detailed market analysis of craft beer market encompassing its markets
- It covers market segmentation On The Basis Of Type and On The Basis Of Ingredients
- It helps in identifying region-wise major suppliers and understand consumption patterns
- The report will provide useful and premium insights that will support in investments for craft beer and allied companies providing details on the fast growing segments and regions
- In addition, it will provide key findings that will help the companies to improve profitability by using supply chain strategies, cost effectiveness of various products mentioned in the report
- The data used in the report is primarily based on primary interviews with the major producing companies and industry experts and also supported by authentic industry data from secondary sources
Global Craft Beer Market – Segments
Craft beer market has been segmented into the following categories:
On The Basis Of Type: Ale, Lager, Stouts & Porters and Others.
On The Basis Of Ingredients: Malt and Other Cereal Grain, Yeast, Enzymes, Hops and Others.
Global Craft Beer Market – Regional Analysis
The global craft beer market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Among these, North American region is expected to retain its dominance throughout the forecast period and will grow at a CAGR of 6.88%. Asia-Pacific region will be the fastest growing region in the Craft Beer market, and will grow at a CAGR of 7.40 % and high growth in emerging economies such as China, India, Japan and ASEAN countries. Latin American countries, offers ample opportunities for expansion to major players. The high consumption of alcoholic beverages in growing economies of Asia-Pacific and Latin America and growing demand for Craft Beer especially in China and India will support the market growth during the review period.
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Table of Contents
List of Tables
Forecast real GDP growth (per annum)
pestle analysis: China
PESTLE ANALYSIS- U.S.
PESTLE ANALYSIS- Germany
global Craft Beer MARKET, (2010-2016) Value USD Billion
Global CRAFT BEER MARKET, (2017-2023) VALUE USD BILLION
global Craft Beer MARKET, (2010-2016) volume Million Barrel
Global CRAFT BEER MARKET, (2017-2023) volume Million Barrel
North America Craft Beer MARKET, (2010-2016) Value USD Billion
North America CRAFT BEER MARKET, (2017-2023) VALUE USD BILLION
U.S Craft Beer MARKET, By type(2010-2016) Value USD Billion
U.S CRAFT BEER MARKET, By type (2017-2023) VALUE USD BILLION
U.S. Craft Beer MARKET, Raw Materials (2010-2016) Value USD Billion
U.S. CRAFT BEER MARKET, By Raw Materials (2017-2023) VALUE USD BILLION
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