Cold Pressed Juice Market Increased Demand of a Compound Annual Growth Rate USD 8.1 billion by 2024

Radiant Insights
The cold pressed juice market is comprised in part of smaller stores and from sources that operate as small entities. In other markets it is usually the case that the known brands dominate a market.

The global cold pressed juice market is would exhibit a significant growth by 2024 due to rising product consumption, says a report study available on Radiant Insights, Inc. Increased expenditure on lifestyle products as a result of high disposable income levels, growing population, and rising awareness regarding product benefits are anticipated to propel the market demand in near future. People have become health conscious than ever before due to growing cases of lifestyle diseases such as diabetes, obesity, blood pressure, and others. This has fueled the demand for organic foods and vegetable and fruit juices as they provide vitamins, minerals, and anti-oxidants.

Moreover, Increasing innovation in packaging of cold press juices can also play a crucial role in market growth. In addition, easy availability of these products on online channels and in brick & mortar stores and supermarkets/hypermarkets would also spur the market growth. These juices have excellent shelf lives and thus are easy to transport. Rapid development in supply chain networks across the world can further boost the market development in the years to come.

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On the other hand, high prices of cold press juices can have a negative impact on the global market demand. However, rising awareness regarding the benefits of these products such as weight loss, body detoxification, energy boosting, and rejuvenation of skin would further boost the market demand. These juices can also help reduce the risks of Cardiovascular Diseases (CVDs), remove toxins, and prevent caners; which is also likely to generate increased product demand.

The global cold pressed juice market is divide into two major categorize namely raw juices and high-pressure processing (HPP). On the basis of geographies, the cold pressed juice market is categorized into Americas, Asia Pacific, and Europe. The Americas are the largest regional markets for cold presses juices and are expected to show high growth in the coming years. The US regional market was estimated at USD 4.3 billion in 2017 and is anticipated to reach at USD 8.1 billion by 2024. High demand for healthy food, especially from the younger population base, is boosting demand for these products in the US region. Hectic lifestyles and increasing consumption of on-the-go food products have also fueled the demand for healthy foods.

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Some of the prominent companies operating in the global cold pressed juice market include Hain BluePrint Inc.; Florida Bottling; Pepsico Naked Juice Company; Suja Life, LLC; and Drink Daily Greens. All these pioneers compete based on quality and pricing of the products. Most of the major market participants focus on mergers & acquisition activates and novel product & technological developments as part of their business expansion strategy.

For instance, 7-Eleven stores recently announced the launch of a new line of organic, cold-pressed juices. Hydraulic press technique is used for the extraction of juices from fruits and vegetables. The new range of juices is part of the 7-Select GO! and is available in four categories namely Clean & Green, Berry & Bright, Restoration Red, and Tropical Glow. The Clean & Green contains kale, apple, cucumber, spinach, celery, mint, lime, and parsley. The Berry & Bright contains tart cherry, blackberry, carrot, pomegranate, bilberry, acai, and cranberry. The Tropical Glow contains pineapple, banana, orange, apple, passionfruit, mango, and coconut water. The Restoration Red contains tomato, beet, lime, strawberry, tart cherry, and apple.

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Radiant Insights is a market research and consulting company offering syndicated research studies, customized reports, and consulting services. Our market research studies are designed to facilitate strategic decision making, on the basis of extensive and in-depth quantitative information, supported by extensive analysis and industry insights. Using a patented and robust research methodology, we publish exhaustive research reports covering a host of industries such as Technology, Chemicals, Materials, and Energy. Radiant Insights has a strong base of analysts, consultants and domain experts, with global experience helping us deliver excellence in all research projects we undertake.

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