Cold pressed juice preserves healthy nutrients even after extraction of juice. Due to busy lifestyle consumption of healthy fruits and vegetables has gone down hence, cold pressed juice helps consumers in taking healthy dose of essential nutrients daily. In recent years consumer’s demand is rising for beverages as it gives additional health benefits and has higher nutritional value.
There are various combination of fruits and vegetable juices available in the market, for various functional uses like weight loss, energy boaster, detox, rejuvenate. Consumers also can customize the combination according to their requirements. Various nuts and seeds are added to fortify cold pressed juices, making them healthier hence working class women prefer such type of juice to meet their daily intake of nutrients.
Major Key Players in Cold Pressed Juice Market are:
PepsiCo Inc. (U.S.), Hain BluePrint (U.S.), Inc, Suja Life, LLC (U.S.), Liquiteria (U.S.), Greenhouse Juice Co. (U.S.), Organic Press Juices (UAE), Evolution Fresh (U.S.), and RAW Pressery (India).
The Global Cold Pressed Juice Market is fragmented in accordance with various vendors including international and regional players. Companies are competing on the basis of product differentiation, portfolio, and pricing. This market is dominated by top key manufacturers who have global presence as well as strong brand image.
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Global cold pressed juice market is growing mainly due to rising health concerns about trans-fat and increasing demand of healthy beverages which are supporting the growth of this market. Many well-known dieticians are opening their own manufacturing unit to improve their client’s lifestyle which is influencing the market growth of cold pressed juice. Key players are investing in vending machines as means of advertising it to consumers, as few vending machines have come up with display of ingredients mainly natural and nutritional information. Decline in the carbonated and other chemical preservative added beverages are driving sales of cold pressed juices.
These factors will play a key role to grow cold pressed juice market at CAGR of 7% during the forecast period 2016-2022.
Present and Future Market Analysis-
Consumption of cold pressed orange and carrot juices has increased in developed countries due to their unique health benefits. Cold pressed juices can be made available in fast food chains as people are looking for alternative of carbonated beverages. In Asia, tropical fruit juices can be cold pressed and transported to other region where fresh fruits are not available.
The global cold pressed juice market is segmented into North America, Europe, Asia Pacific and rest of the world (RoW). Among these North America has a major market share followed by Europe, Asia Pacific on the other hand is the growing market of global cold presses juice. Growing population and rise in disposable income in Asia Pacific is driving the demand for cold pressed juice.
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Global Cold Pressed Juice Market is segmented by source, functional use and region
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