Clever Belle is made up of a group of siblings who believe that girls should be able to wear clothing that outwardly displays their interests and dreams. Their original t-shirt designs reflect the idea that girls should be encouraged to pursue their passions and challenge gender stereotypes. Now, the group has launched a Kickstarter campaign to raise funds to produce and distribute these shirts on a broad scale.
“Too many companies support gender stereotypes and send negative messages to young girls,” say Clever Belle’s founders. “When we began to research why this is the case, we were shocked to learn that only 3 percent of Fortune 500 CEOs are women. The lack of women’s voices in our media and business leadership is evident in the products made for girls today.”
The Clever Belle original t-shirt designs revolve around five themes with a rotating monthly design, including Education with an emphasis on science, technology, engineering and mathematics; Sports; Nature and the Environment; Arts and Music; Volunteerism; and Historical Women. Each of these categories will feature unique, original artwork that will appeal to girls and encourage them in their pursuit of non-traditional activities.
“We discovered that around the age of 8-12 years old, many girls begin to lose self-esteem and withdraw from activities they enjoy,” says co-founder Jenny Tank. “Our design themes are based on our belief that girls’ self esteem stays intact when they develop a love of learning, are able to participate in hobbies or sports that encourage them to pursue their passions, appreciate nature, art and music; and give back to their communities.”
Located at https://www.kickstarter.com/projects/1400279346/clever-belle, the Kickstarter campaign features pledge levels from $5, which includes a screen saver download, to $1,000, which includes five summer collection t-shirts. For a complete list of all donation levels and associated prizes, visit the Kickstarter page.
About Clever Belle:
Clever Belle’s mission is to encourage young girls to pursue their dreams and see themselves as having the strength and ability to respond to the negative stereotypes and bias that they experience. “We believe our designs are images girls want to wear and parents can appreciate,” says Tank. The group has now launched a Kickstarter campaign to raise funds to design, produce and distribute t-shirts that encourage girls to explore and pursue their dreams, no matter what they may be.