Surge in the demand for non-carbonated healthy drinks has elevated the global cider market. Market Research Future, a firm which specializes in market reports related to the Food, Beverages & Nutrition sector among others, recently forecasted in its report on Global Cider Market Research Report- Forecast to 2022 that the market will demonstrate an exceptional CAGR % while achieving million dollar growth readily in the forecast period.
Cider is a fermented alcoholic beverage prepared from fruit juice of apple. It is a popular drink in European countries like the U.K. Most of the cider processing industries are located in these regions. Ciders have fruity and tarty taste; this refreshing taste is driving the market especially during summers. Owing to high content of vitamin C and antioxidants cider beverage is gaining popularity among consumers owing to health benefits such as reducing the risk of heart disease and asthma which is driving the growth of global cider market.
Adoption of non-carbonated and non-pasteurized products is considered to be one of the major drivers for this market. Increased awareness about the ciders has raised the bar for quality, which, in turn, increases the market share of cider on the global level. Mass market penetration is leading to the introduction of new products and their retail across various regions. The market players are responding to these new opportunities by expanding their service offerings/product lines, which has fueled up the market share of cider in the global market. High health benefits obtained from fresh and natural ingredients are also supporting the sale of cider globally.
Additionally, increased consumption among youth and female population is adding fuel to the growth of market. Moreover, side-effects associated with the consumption of synthetic ingredients in a beverage are supporting the market growth owing to rising awareness and shifting consumer preference towards natural food ingredients. However, the limited availability of cider apple may hinder the market growth. Additionally, cultural differences over the globe are likely to hamper the market growth.
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Major Key Players:
The major key players are highly focused on product launch. Major Key players are trying to replace cider as a healthier alternative to other alcoholic spirits which is driving the global cider market. Furthermore, high promotional strategies among young individuals and female population by the key players are supporting the market growth at global level. Major Key players in this market are looking towards acquisitions and mergers this will allow the companies to come up with specialized products. Additionally, continuous R&D activities in processing parameters and production innovations are found to be optimal strategies in the market growth.
The key players profiled in cider are as Bulmer (Scotland), Stella Artois (Belgium), Stella Artois (Belgium), Pimm (England), Carling (England), Rekorderlig (Sweden) and Kopparberg (Sweden)
Latest Industry Updates:
Oct 2017 Harry’s Cider has extended its range of bottled ciders with a new addition called Applemoor. It is made from a blend of cider apples, all grown in our orchards at Long Sutton in Somerset, and sits perfectly between our current bottled ciders, both in terms of flavor and alcohol level. New product launch from the company will grab more customers.
April 2016 Pimm’s introduced three new flavours to its Cider Cup range – Summer Fruits, Mango & Passionfruit and Plum & Red Apple – uniting Pimm’s No.1 spirit, British cider and a hint of fruitiness. This will attract consumers towards new products.
Sep 2016 Kopparberg announced frozen mixed fruit cider, with the arrival of the newest addition to the popular frozen fruit cider range, fans will now be able to enjoy the thirst-quenching new mixed fruit flavor alongside an existing favorite, strawberry & lime.
Nov 2016 Stella Artois Cider has unveiled a bold new look for its product range and will be supporting the move with TV advertising. This initiative from the company will help in strengthening company’s presence and will also support in raising revenue.
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The Global Cider Market has been divided into source, type, delivery format, form and region.
On the Basis of Source: Apple, Pear, Lime, Cranberry, Mixed Fruit and Others
On the Basis of Type: Dry Cider, Sweet Cider, Sparkling Cider, Still Cider and Others
On the Basis of Region: North America, Europe, Asia Pacific and ROW.
Global cider market is segmented into North America, Europe, Asia Pacific, and Rest of the World (RoW). Among these, European region accounts for the major market share followed by Asia Pacific. Increased production of cider processing industries in the U.K is expanding, with invention of new ciders frequently which is generating higher revenue in the U.K, during the forecast period. Changing consumer preferences for natural and fresh products will support the sale of cider drinks in various regions over the forecast period. Cider market is growing rapidly in the Asia Pacific region. India and China is experiencing a heavy demand for alcoholic beverages which is likely to uplift the market of cider over the review period. Additionally, Asia Pacific region is estimated to witness a maximum growth in the global cider market during the forecast period of 2017-2022.
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