Small businesses with small staff sizes and smaller budgets are at an impasse when it comes to marketing through the Internet. Fortunately, Grammar Chic, Inc. has proven time and time again that there are affordable, effective options for small- to mid-sized niche businesses.
“We utilize Facebook to leverage local marketing. This allows smaller companies to forgo building an expensive website and monitor the front and back end development of a single social platform,” Amanda E. Clark, CEO and editor-in-chief of Grammar Chic, Inc., said.
Chic Marketing offers this strategy to many of its smaller clients. These businesses, according to Clark, are well aware that they need to have an online presence to tap into search engines and local apps. This means building websites, writing content, blogging, and optimizing brand recognition. While effective, Clark reported that the aforementioned Facebook strategy is just as powerful.
“More customers than ever use Facebook to search out local businesses. Due to location-enabled searching, a term like ‘house cleaning’ can easily pull up a company like Stuck Cleaning for Facebook users in Michigan,” Clark said.
This Facebook search marketing is a proven strategy Chic Marketing uses to introduce companies to long-term campaigns. Without the social foundation of Facebook, an easily monitored and affordable marketing tool, businesses lose out on local searches. Melanie Stuck, the owner of Stuck Cleaning in Michigan, has seen phenomenal growth with Chic Marketing’s Facebook marketing.
“I am very pleased with Chic Marketing. The services it provided definitely boosted my business’s growth and exposure. The team brought a high level of talent and it is a pleasure to work with them, especially Brian Novak, my content strategist,” Stuck said.
Brian Novak, a content strategist for Grammar Chic, Inc., is responsible for developing Stuck Cleaning’s social content and engaging followers. Like many other small companies, Stuck Cleaning had neither the budget to produce a high-traffic website or the internal support to grow one. Instead, the Michigan-based cleaning company approached Chic Marketing by Grammar Chic, Inc.
“Facebook is a really powerful way to get people to start thinking about how small businesses can help themselves. With Stuck Cleaning, I investigate trending topics in cleaning to open up discussions and promote the benefits of what a home cleaning service can deliver to customers,” said Novak.
The Grammar Chic content strategists work side-by-side with clients to understand their companies, goals, and expectations of social campaigning. It is then up to them to develop content around a particular industry and engage followers through Facebook and other social channels like Twitter, LinkedIn, and Google+.
“We’ve seen incredible results with this simple — yet effective — marketing strategy, one that applies to any small, niche business wanting to enter the online arena,” Clark said.
A professional writing company located in Charlotte, North Carolina, Chic Marketing by Grammar Chic, Inc. is passionate about helping its clients shine through superior content. The team employs all in-house, American writers who are seasoned and adept in content marketing, social media marketing, Web content writing, blogging and more. Grammar Chic’s CEO, Amanda E. Clark, is a nationally known thought leader in digital marketing and copywriting. To learn more about Grammar Chic, Inc. and the services it offers, visit www.grammarchic.net. Interested individuals are invited to “like” the company’s Facebook page and follow @GrammarChicInc on Twitter.