Social marketing and content management is a growing industry that almost 50 percent of every small- to mid-sized business outsources. Chic Marketing by Grammar Chic, Inc. understands the hesitancy clients have when handing over the reins to an outside entity, though this is far from the actual case.
“You still have complete control when you outsource marketing,” Amanda E. Clark, editor-in-chief and CEO of Grammar Chic, Inc., said. “We’re here to guide and create content that positions your company or persona as authoritative to draw in notice.”
To help prospective clients understand the services it offers, Grammar Chic, Inc. has pre-agreement conversations to learn about the client and his or her goals. These conversations, according to Clark, are essential for building a marketing proposal.
“Once a client is interested, the Grammar Chic team draws up a robust marketing plan,” Clark said. “It summarizes the different approaches we use in social and content marketing and how they directly apply to the client’s industry and goals.”
These proposals are meant to give the client an idea of the different services Grammar Chic, Inc. offers. This includes content creation, blogging, website optimization, social media, and platform-specific strategies to maximize marketability. According to Clark, most marketing companies will send out a pre-made proposal with only a few changes to reflect the client’s brand. Grammar Chic, however, reinvents each proposal based on the prospective client’s current social networking and online assets.
The proposal culminates in what Clark calls an editorial calendar. Grammar Chic use calendars to coordinate week-to-week marketing plans with clients. This allows the client to stay involved with the process and approve content created by Grammar Chic.
“We keep our client calendars reeled in to a week so we can respond to industry changes, breaking news, and live events,” Clark said. “Planning months in advance is far from personal and a good way to miss out on potential exposure.”
The content and social media proposals created by Grammar Chic, Inc. include examples of what a client’s editorial calendar may look like. The calendars are completely tailored to each client’s industry and existing social elements.
To further encourage clients, Grammar Chic recently announced a 15 percent discount for new clients. The discount is directed at content and social marketing plans that extend for six months.
A professional writing company located in Charlotte, North Carolina, Chic Marketing by Grammar Chic, Inc. is passionate about helping its clients shine through superior content. The team employs all in-house, American writers who are seasoned and adept in content marketing, social media marketing, Web content writing, blogging and more. Grammar Chic’s CEO, Amanda E. Clark, is a nationally known thought leader in digital marketing and copywriting. To learn more about Grammar Chic, Inc. and the services it offers, visit www.grammarchic.net. Interested individuals are invited to “like” the company’s Facebook page and follow @GrammarChicInc on Twitter.